Omnisend alternatives

Reachkit, which publishes this page, sells cold email software for prospecting, so it’s not one of the eight: Omnisend’s work is marketing to shoppers who opted in, and Reachkit doesn’t do that. I checked prices in October 2026 on each vendor’s own pages. Where a slider hides the larger tiers, the figure is a dated third-party reading, and the entry says so.

Omnisend gets a lot right: flows driven by store data, 24/7 live chat even on the free plan, and a Standard price below Klaviyo’s Email plan at every size compared here. The right replacement depends on what pushed you out:

• Deeper store data and more channels: Klaviyo, Email plan from $20 a month for 500 profiles.
• One plan with nothing held back: Drip, $39 a month for as many as 2,500 people.
• A big free plan and texting on cheap plans: Sender, free to 2,500 subscribers.
• Paying for emails sent, not contacts: Brevo, from $9 for 5,000 emails.
• Paying only for active subscribers: MailerLite, from $12 for 500.
• 300+ integrations and a familiar editor: Mailchimp, from $13.
• A WooCommerce shop on WordPress: MailPoet, free up to 500 subscribers.
• Store email next to a sales pipeline: ActiveCampaign, from $15 a month on yearly billing.

Like Omnisend, every one of the eight requires contacts who opted in.

Entries 1 to 3 run store flows the way Omnisend does, 4 to 6 cost less for list-based email, and 7 and 8 fit a particular setup.

Klaviyo, a Boston company listed on the NYSE and founded in 2012, is the platform Omnisend’s own pricing page measures itself against. It builds profiles from orders, products and browsing in Shopify, BigCommerce, WooCommerce, Magento, Wix and other stores, then sends flows and campaigns by email, SMS, WhatsApp, RCS, push and in-app forms. Its AI agent, Composer, drafts a whole campaign from a plain-language goal and waits for your go-ahead.

Price (October 2026): Klaviyo’s free tier stops at 250 active profiles and 500 email sends a month, and adds $5 a month toward texts. The Email plan is $20 a month for 500 profiles on Klaviyo’s Shopify listing; calculator readings by third parties put it at $150 for 10,000 and $350 for 15,000. Texting runs as its own prepaid plan, priced per message for new accounts since July 13, 2026.

Strengths:

• Texting on any plan, Free included, where Omnisend sells SMS on Pro only.
• 4.7 from 3,428 reviews on the Shopify App Store and 4.6 on G2.

Drawbacks:

• Every profile Klaviyo can email counts toward the bill, subscribed or not, and the Email price jumps from $150 to $350 as a list grows from 10,000 to 15,000 profiles.
• On Trustpilot it scores 1.7 from 371 reviews, mostly about billing and support.

Versus Omnisend: Klaviyo lists higher at every size compared: $20 against $16 at 500 contacts, $150 against $132 at 10,000, and $350 against about $207 at 15,000 (third-party readings for both above 500). Free accounts get Klaviyo’s email support for 60 days only, while Omnisend keeps 24/7 chat on every plan. Klaviyo profile and Klaviyo alternatives

Minneapolis-based Drip, founded in 2012 by its own account, is store email automation with no plan ladder: one price, set mainly by the active people on your list. Shopify carts, checkouts and orders sync natively, WooCommerce and BigCommerce stores connect too, and the data feeds visual workflows, segments and pop-ups.

Price (October 2026): up to 2,500 people, Drip charges $39 a month with every feature in and sends unlimited on standard tiers (pricing). For 5,000 and 10,000 people, third-party tables checked in September and October 2026 show $89 and $154. No free plan; the trial lasts 14 days and asks for no card.

Strengths:

• At 2,500 people, $39 against $59 for Omnisend Pro (or about $44 for Standard), with no feature tiers above it.
• Claude or ChatGPT can connect to Drip at no charge to read your account or, once you allow writing, draft and schedule campaigns.

Drawbacks:

• Texting is unsettled. Drip’s release notes announced US texting on October 14, 2026, yet its pricing page shows no SMS rate, and its AI information page, also from October, says SMS isn’t offered.
• Each bill is based on the previous month’s peak of active people and email sends, so a mid-month cleanup only shows up a cycle later. G2 and Capterra both rate Drip 4.4.

Versus Omnisend: Drip costs less than Pro up to 2,500 people, beats Standard only near 2,500, and roughly matches Omnisend Pro at 10,000 ($154 against $150). If you text customers today, Omnisend Pro has a published US rate and Drip doesn’t yet. Lists above 17,500 get Drip’s migration done for free. Drip profile

Sender is the other Lithuanian option here: UAB Sender.lt, based in Vilnius. Like Omnisend it pairs email with SMS, plugs into Shopify, WooCommerce and PrestaShop, and fires automations on purchases or custom events. Popups, landing pages and transactional email come on every plan.

Price (October 2026): Free Forever lets one user mail up to 2,500 subscribers, 15,000 emails a month, with Sender branding and no texting. Paid plans at 500 subscribers: Standard $9 and Professional $15, allowing 12 and 24 emails per subscriber a month (pricing). Even Sender’s site hasn’t settled the ladder above 500: its calculator says $69 for Standard at 10,000, while a Sender blog post from September 2026 says $57 and names no plan.

Strengths:

• Texting from the $9 plan: paid accounts buy SMS credits ($0.015 per US text), and Professional adds free monthly credits equal to its plan fee.
• 4.9 from 1,586 reviews on Trustpilot, with 24/7 live chat on every plan, Free included.

Drawbacks:

• A QA team reviews every account before its first campaign goes out, and suspensions, sometimes before a single send, are the main theme of the 1-star reviews (2% of the total).
• Money comes back only if Sender ends the service without cause, and its Shopify app has just 18 reviews (4.8).

Versus Omnisend: Sender’s free plan holds ten times the contacts (2,500 against 250), and its texting starts on a $9 plan instead of Omnisend’s $59 Pro, though at a higher US rate per text ($0.015 against $0.009). Omnisend has the longer Shopify record: listed since 2014, with about 3,200 reviews. Sender profile

Brevo, called Sendinblue until its rename, launched in 2012 and has its registered office in Paris. It runs email, SMS, WhatsApp and push from one account, with a CRM alongside and 150+ integrations, Shopify among them.

Price (October 2026): Brevo meters emails sent. The free tier allows 300 a day and stores up to 100,000 contacts. Paid plans start at $9 (Starter) and $18 (Standard) for 5,000 emails a month, but that first tier only holds 500 contacts; from 20,000 emails up, the cap rises to 500,000 (pricing). Four sends a month to 10,000 people is 40,000 emails: $46 on Starter, $89 on Standard, which I worked out from Brevo’s public price catalog.

Strengths:

• Past the third email tier, adding contacts doesn’t move the price; only volume does.
• Texts come from credit packs priced by volume and destination. G2 gives Brevo 4.5 from about 2,770 reviews.

Drawbacks:

• Professional, from $499 a month at 150,000 emails, is where WhatsApp, mobile push and AI product recommendations live.
• On Trustpilot (3.8 from 7,251), the one- and two-star reviews keep returning to suspended accounts and bot-first support.

Versus Omnisend: a list mailed often favors Omnisend, whose $132 Standard tier at 10,000 contacts includes 120,000 emails. A big list mailed a few times a month favors Brevo. Omnisend is built on store data from the start; Brevo syncs with Shopify but saves AI product recommendations for Professional. Brevo profile and Brevo alternatives

Vercom, a Polish company, has owned MailerLite since 2022. It’s built for creators and small businesses, around newsletters, automations, forms, landing pages and websites. A store connects through its Shopify sync, which became two-way on August 27, 2026, or through WooCommerce.

Price (October 2026): free up to 250 subscribers and 2,500 monthly emails. Comfort is $12 at 500 subscribers and lets you send ten times your tier each month; Power is $25 with unlimited sending under a fair use policy (pricing). Across four review sites, 10,000 subscribers costs $89 on Comfort and $129 on Power. MailerLite introduced these prices on June 16, 2026.

Strengths:

• Unsubscribes and bounces stop counting, so pruning the list lowers the bill.
• G2 rates it 4.6 and Trustpilot 4.1 from 3,393, with ease of use and helpful staff the main praise.

Drawbacks:

• Below the 50,000-subscriber tiers, Comfort support is by email, with no live chat.
• Low-star Trustpilot reviews often describe accounts frozen or closed; MailerLite does publish its limits, such as a bounce rate over 5%.

Versus Omnisend: MailerLite bills only active subscribers, where Omnisend also bills non-subscribers who get automated messages, and it costs less at 10,000 ($89 against $132). Omnisend sells SMS and web push and runs flows on browsing and order history; MailerLite is built around newsletters and reaches stores through its syncs. MailerLite profile and MailerLite alternatives

Intuit has owned Mailchimp since November 2021; the company started in Atlanta in 2001. It’s a general marketing platform for small businesses rather than a store-first one: a pixel brings in Shopify, WooCommerce and Wix activity, and texting is an add-on from Essentials up, granted after an application.

Price (October 2026): free for 250 contacts and 500 monthly sends. For 500 contacts, Essentials is $13 and Standard $20; Premium begins at $350 with 10,000 (pricing). At 10,000 contacts, third-party pricing tables show $110 (Essentials) and $135 (Standard). Mailchimp’s 14-day trial wants payment details at signup.

Strengths:

• More than 300 integrations, and roughly 30,000 reviews across G2 (4.3) and Capterra (4.5).
• Since May 28, 2026, every paid plan gets Analytics AI, which reads Shopify, WooCommerce and Wix sales data.

Drawbacks:

• An unsubscribed contact still counts until you archive it.
• Trustpilot (2.5 from 1,557) is dominated by complaints about support waits and billing.

Versus Omnisend: Mailchimp is a general marketing tool with store data added; Omnisend starts from the store. At 10,000 contacts Essentials undercuts Omnisend Standard ($110 against $132), but Essentials caps flows at 4 steps (3 in one Mailchimp help article), and Mailchimp’s free plan gets email support for its first 30 days only. Mailchimp profile and Mailchimp alternatives

MailPoet is WooCommerce’s own email plugin, bought in December 2020. It runs inside your WordPress admin and keeps subscribers in the site’s database, and its automations cover WooCommerce events like abandoned carts, a first order and win-back, next to newsletters and new-post alerts.

Price (October 2026): Starter is $0 for up to 500 subscribers and 5,000 sends a month via MailPoet’s own sending service. Business sends without limit for $10 a month at 500 subscribers and $80 at 10,000; Creator, at $8 to start, routes mail through an SMTP provider of your choosing. The plan estimator renders its prices with a script, so these figures come from 2026 third-party checks, which agree.

Strengths:

• Checkout opt-ins and order events never leave WordPress, so there’s no integration to break.
• wordpress.org shows 500,000+ active installs and a 4.4 rating across 1,435 reviews.

Drawbacks:

• The tier counts inactive and unconfirmed subscribers, plus WordPress users and WooCommerce customers, unless you switch off the WordPress Users list and set those customers to Unsubscribed.
• New senders need approval before the sending service mails anything, and its 30 Trustpilot reviews (2.2) mostly concern suspensions.

Versus Omnisend: on a WooCommerce shop, $80 at 10,000 is well under Omnisend Standard’s $132. But it only fits a WordPress site, so a later move to Shopify means switching again. For outside apps and AI assistants, MailPoet documents neither a hosted API nor an MCP server, while Omnisend offers both. MailPoet profile

Chicago’s ActiveCampaign, around since 2003, sells marketing automation with a sales CRM you can add on. Texting and WhatsApp come as add-ons starting with Plus.

Price (October 2026): with yearly billing at 1,000 contacts, the four plans run $15 (Starter), $49 (Plus), $79 (Pro) and $145 (Enterprise) a month (pricing). For 10,000 contacts, third-party tables show Starter at about $149 a month paid yearly or $189 paid monthly. Trial: 14 days, no card, a 100-contact limit.

Strengths:

• Reviewers return again and again to the automation builder; G2 shows 4.4 from about 14,800 reviews.
• A promotion running since February 2026 offers first-time direct buyers who cancel within 30 days a refund, at ActiveCampaign’s discretion.

Drawbacks:

• Since November 3, 2025, new accounts are billed on all contacts, bounced and unsubscribed ones included.
• The Enhanced CRM is a separate charge, and Trustpilot reviews (2.8 from 1,458) describe support as hard to reach.

Versus Omnisend: choose ActiveCampaign when your store also sells wholesale or B2B and leads need deal pipelines and 1:1 email sent from a rep’s connected mailbox. For straight store marketing, Omnisend is cheaper at 10,000 ($132 against $189 monthly) and its chat runs 24/7. ActiveCampaign profile and ActiveCampaign alternatives

Match the tool to what made you look (prices as of October 2026):

• Texting without a $59 plan first: Sender or Klaviyo (see the FAQ below).
• Store flows at a different price: Klaviyo for more depth, Drip for one price.
• A big list, mailed rarely: Brevo.
• Mostly a newsletter: MailerLite, or Sender if the list fits its free plan.
• A WordPress shop: MailPoet.
• Leads for a sales team: ActiveCampaign.

Figures assume email only, billed monthly, before texting and add-ons. A cancelled Omnisend plan runs to the end of the paid cycle, then drops to Free, so time the move to your billing date.

I’d choose by the reason you’re leaving. If it’s texting, Sender gets you SMS on a $9 plan and Klaviyo meters it separately, so neither pushes you to a $59 tier first. If it’s the bill on a mid-size list, MailerLite or MailPoet costs roughly a third less than Omnisend Standard at 10,000 contacts. Omnisend still beats Klaviyo on list price and offers live chat on every plan, so if neither is your complaint, staying may be the cheaper move.

Every tool here, Omnisend included, needs opted-in contacts. Pitching retailers or wholesale buyers who never signed up is cold email, the job I built Reachkit for.

Related: Omnisend profile, Klaviyo alternatives and Mailchimp alternatives.