Cold email that actually lands
Deliverability, lead sourcing, and sequence craft from the team building Reachkit. No theory, just what moves replies.
Latest articles
Field-tested tactics you can put to work this week.
Lead scraping for cold email: when it's worth it (and when it's not)
Lead scraping for cold email decision framework: when scraping beats buying lists, when it doesn't, and the AI qualification step most pipelines skip.
How to scrape leads from Google Maps for cold email (without burning your domain)
Google Maps is the underrated lead source for local-business cold email. The scraping pipeline, the qualification step, and the math behind it.
DIY cold email: should you bring it in-house? (A decision guide)
DIY cold email or outsource? The decision framework based on your time, budget, hourly rate, and how much you want to own the channel.
Cold email ROI: how to actually measure it (without lying to yourself)
Cold email ROI calculation: the formula, the inputs founders skip, and what good ROI looks like in 2026. Honest math with worked examples, no spin.
Cold email outsourcing: when it works, when it doesn't
Cold email outsourcing honest take: when an agency is the right call, when it isn't, and what to ask before you sign a retainer.
Cold email for SaaS: when it works, when it backfires
Cold email for SaaS isn't always the right channel. When it works (high ACV, defined buyer, sales-led) vs when it backfires (low ACV, self-serve).
Cold email for consultants: how solo experts get clients without an agency
Cold email for independent consultants: the lean stack, the positioning, and the math for high-ticket clients without a marketing agency.
Cold email for B2B services: the cleanest fit for the channel
Why B2B services businesses (agencies, consultancies, professional services) get the best returns from cold email, and how to set it up.
What does cold email actually cost? The full math no agency will show you
Cold email cost broken down honestly: software, infrastructure, labor, agency markup. The full math most founders never run before signing a contract.
How long should you test cold email? The 8-week minimum
Most founders test cold email for 3 weeks and quit. That's not a test. The real timeline is 8 weeks minimum, broken down by what to expect each week.
Why I tell my clients to fire their cold email agency
Why most cold email agencies underdeliver, what happens after founders fire them, and when keeping the agency is the right call.
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