MailerLite pricing and review

Reachkit makes a cold email tool, which is a different job from MailerLite’s newsletters to opted-in lists. Prices were checked on each vendor’s own pages in October 2026, or credited to a named review site.

MailerLite has four plans: Free, Comfort, Power and Enterprise. There’s no Creator plan; Creator is one of Kit’s. Comfort costs $12 a month at 500 subscribers and Power $25, and the bill follows your list size rather than seats. Your billing address decides whether you pay in USD or EUR, and tax can be added at checkout. Monthly prices in USD, from the pricing page as of October 2026:

• Free: $0 for up to 250 subscribers and 2,500 emails a month, 2 seats and 3 automations. API and MCP access on Free “doesn’t include sending.”
• Comfort: from $12 ($10.80 a month billed yearly). Sends are capped at 10 times your subscriber tier. 3 seats, email support, live chat only from the 50,000 tier.
• Power: from $25 ($22.50 billed yearly). Emails are unlimited, “subject to our fair use policy”, seats and automations have no plan cap, and live chat is included.
• Enterprise: custom, above 200,000 subscribers. A dedicated IP is an add-on here, price unpublished.

MailerLite’s page shows the 500 tier and Comfort at 50,000. The other rows are the slider as read by EmailVendorSelection and other review sites in August to October 2026; Tooltester alone lists Comfort at 50,000 as $289.

Discounts: yearly billing takes 10% off, and registered nonprofits get 30% for as long as the account stays active (nonprofit help). Only the bigger one applies. MailerLite’s pages list no student discount and no lifetime deal; its schools page offers only those two. Checkout accepts coupon codes. The GOLITE50 sale, 50% off the first month of monthly Comfort or Power, ended on September 24, 2026 (Hacking Demand), and the pricing page showed no sale on October 30.

How you’re counted: only active subscribers count, though anyone active at some point in the cycle still counts after you delete them. Going over upgrades you automatically, pro-rated (billing help).

Two example bills (my math): sending weekly to 1,000 subscribers comes to roughly 4,300 emails a month, which fits Comfort at $19. A daily send to 5,000 people costs least on Power, at $69.

The June 2026 change: Growing Business became Comfort and Advanced became Power, and existing accounts move at renewal. EmailOctopus, a rival newsletter tool, puts the 1,000-subscriber rise at $15 to $19 and $30 to $39 (June 2026 post).

Everything MailerLite sends goes to people who opted in. You collect subscribers with its forms, landing pages and websites, integrations like Shopify, or a CSV import, and sort them into groups and segments. Then you send campaigns (regular, A/B tested, auto-resend or RSS) or set up automations. The same account sells digital products, bookings and paid newsletters through Stripe.

Approval comes first. You complete a profile and request approval, MailerLite may review your list, and campaigns pass AI-powered content checks, manual if needed. Mail leaves from MailerLite’s shared IPs, and you authenticate your own domain. There are no hosted or warmed inboxes, and replies land in your own mailbox.

AI: the HeyLite tools write copy, suggest subject lines and build landing pages. MailerLite also hosts an MCP server, so after an OAuth login Claude, ChatGPT or Cursor can build segments, draft and schedule campaigns or check link clicks from a chat.

Strengths

• Cheap to start, priced in the open. Free covers 250 subscribers, and paid tiers sit on a public slider from $12 (pricing).
• Easy to pick up. On G2, reviewers praise ease of use more than anything else, and EmailVendorSelection’s testers found “the interface clean and straightforward”.
• Liked support. Trustpilot’s summary credits staff who are “exceptionally helpful” and “remarkably quick response times”, and search listings show G2 reviewers scoring support 9.3 out of 10.
• Open to AI assistants. The MCP server works on every plan (HeyLite help).

Drawbacks

• Suspensions. Most recent one- and two-star Trustpilot reviews describe a frozen or closed account, often with no clear reason and no person to appeal to. The anti-spam policy allows immediate suspension when complaints pass 0.2%, bounces 5% or unsubscribes 1%, and the terms rule out refunds for those suspensions.
• Higher prices since June 2026. Review sites report higher prices and a free plan cut from 500 subscribers; some one-star reviews say so.
• Opt-in lists only. Bought, rented and scraped addresses are banned.

On Trustpilot, MailerLite rates 4.1 out of 5 across 3,392 reviews as of October 2026, and opinion is split: 80% five-star, 15% one-star. Per search listings, G2 sits at 4.6 (about 1,100 reviews) and Capterra at 4.7 (about 2,300).

Five-star reviews often name the support agent who helped: “The platform is very easy to use and support has always been excellent” (October 2026).

Most recent one-star reviews tell one story: an account frozen or closed, sometimes after the first campaign, with “No specific violation was identified” (October 2026). Where MailerLite’s replies give a reason, they cite cold mailing, high bounce or unsubscribe rates, or a business type it doesn’t accept.

MailerLite fits a small business, shop or creator whose list signed up: a weekly newsletter, a welcome automation, a landing page and a few digital products, on one bill.

Skip it if you pulled your contacts from a database or scraped them, or if a frozen account in the middle of a launch would cost you more than a pricier plan. When I email prospects, the sending happens on lookalike domains kept apart from the main one, each with its own Google or Microsoft inboxes, so nothing a cold campaign does can reach your newsletter account or main domain (how I set that up).

• Mailchimp: email marketing with a free plan that also caps contacts at 250, but allows 500 emails a month and no more than 250 in a day (pricing).
• Kit: free for up to 10,000 subscribers; its Creator plan is $33 a month billed yearly at 1,000 (pricing).
• MailerSend: MailerLite’s sister product handles app email like password resets and receipts; paid plans start at $7 a month, which covers 5,000 emails. More in the MailerSend profile.
• Mailmeteor: mail merge from Google Sheets through your own mailbox, with a free plan of 50 emails a day. Details are in the Mailmeteor profile.
• Reachkit (our product): covers the cold prospecting that MailerLite’s policy forbids, and MailerLite can keep running your newsletter. It handles the sending side: it registers domains kept apart from your main one ($15 a year), adds Google or Microsoft inboxes to each ($5 a month per inbox), warms those up with AI-written emails, finds verified leads (the $39 Growth plan includes 1,000 credits a month) and gathers every reply in one Unibox.