MailPoet pricing and review

Reachkit makes a cold email tool, a different job from MailPoet’s newsletters. Plans and limits were checked on MailPoet’s own pages in October 2026. Its prices didn’t load in that check, so the dollar figures come from named third-party price trackers.

MailPoet pricing is free up to 500 subscribers; paid plans start at $8 to $30 a month by third-party checks and rise with your subscriber count. The pricing page lists four plans:

• Starter: free for 500 subscribers and 5,000 emails a month, with MailPoet branding, sent through the MailPoet Sending Service.
• Creator: the Premium features, sent through your own host or an SMTP provider such as Amazon SES.
• Business (“Most popular”): Premium features plus the Sending Service, with unlimited emails.
• Agency: Business on up to 50 sites, with the subscriber limit applied per site.

Seats are unlimited on every plan. Yearly billing saves “up to 15%”, and non-profits get 20% off through support.

Monthly USD prices as read by Mailsoftly, a rival email tool, in September 2026. EmailToolsGuide matches its Business and Agency figures up to 10,000, and PricingPeer and others match the 500 row. Single sources put Business at $20 for 1,500 subscribers and $290 for 50,000. A January 2026 review quotes lower prices on tiers that don’t match MailPoet’s slider.

What counts as a subscriber: Subscribed, Inactive and Unconfirmed contacts, plus the WordPress Users and WooCommerce Customers lists. Unsubscribed and bounced addresses don’t (plans and limits). If you go over and don’t upgrade or trim the list after the reminders, Sending Service and Premium access are blocked while billing continues.

Typical bills (my math): a weekly newsletter to under 500 people (at most about 2,170 sends a month) fits the free plan. A store with 800 newsletter subscribers plus 3,000 other customers listed as subscribed lands on the 5,000 tier ($55 on Business) unless it marks those customers Unsubscribed.

You install the free WordPress plugin, collect subscribers through forms, WordPress registration, WooCommerce checkout or an import (Mailchimp included), and sort them into lists, segments and tags. Then you send newsletters, automatic emails when you publish a post, and automations such as welcome, abandoned cart and win-back emails.

Sending works one of three ways: the MailPoet Sending Service (Starter, Business and Agency), your web host, which MailPoet advises against, or an SMTP provider you pay for yourself (Creator). Before the Sending Service goes live, you answer a short survey (how you collected any list you import) and wait for a review; MailPoet asks you to contact support if you’ve heard nothing after 48 hours (approval process). Since version 5.43.0 (October 19, 2026), campaigns on sites with more than 200 subscribers pause before sending unless the From address is on an authenticated domain.

AI and building on it: “Suggest with AI” offers up to four subject line and preview text pairs, in the block editor only, using an AI provider you connect yourself in WordPress 7.0 or later. MailPoet’s API is a PHP class for other WordPress plugins and themes, built around subscribers, lists and tags.

Strengths

• It lives in WordPress. The plugin promises you can run campaigns “all without leaving your WordPress dashboard” (wordpress.org), and it reports 500,000+ active installs.
• WooCommerce emails out of the box. Abandoned cart, first purchase, product triggers and review follow-ups are built in (plan features), with many templates added in 2026.
• Easy to set up. Search listings show G2 reviewers scoring ease of use and ease of setup 9.4 out of 10.
• Cheap for agencies. One Agency plan covers 50 client sites at three times the Business price.

Drawbacks

• Your tier can be bigger than your list. Because WordPress users, store customers and unconfirmed signups count, a shop can pay for contacts who never joined the newsletter unless it disables the WordPress Users list and marks those customers Unsubscribed.
• Sending Service suspensions. More than 10% hard bounces gets an account suspended, and the anti-spam policy lets MailPoet pause sending. Suspensions and slow approvals are the most common complaint in low reviews.
• Few refunds on sending plans. Creator has a 30-day refund policy, but Business and Agency are refunded only in listed exceptions, such as never having sent an email (refund policy).

On wordpress.org, MailPoet rates 4.4 out of 5 from 1,434 reviews, 1,145 of them five stars, as of October 2026. Search listings put G2 at 4.2 from about 35 reviews and Capterra at 4.0 from 31, with ease of use scoring highest on both and customer support lowest.

Trustpilot tells a different story: 1.6 from 29 reviews, on a profile MailPoet hasn’t claimed. That small sample leans toward people whose sending was stopped, and its themes repeat: accounts locked after a send or left “under review”, refunds refused, slow support. One July 2026 reviewer wrote: “Both times they locked my account three days after I sent.”

MailPoet fits a WordPress blog or WooCommerce store that wants newsletters and store emails without another login, and an agency that runs many client sites on WordPress.

Look elsewhere if your site isn’t on WordPress, if your WordPress user or customer list is far bigger than your newsletter list, or if you plan to email people who never signed up. MailPoet’s policy rules out cold marketing email and bought lists. My own cold outreach goes out from separate lookalike domains with their own inboxes, away from the domain a site’s newsletter uses (my setup).

• MailerLite: hosted email marketing, free for 250 subscribers, with Comfort from $12 a month at 500. See the MailerLite profile.
• Mailchimp: the hosted tool MailPoet imports lists from; Essentials starts at $13 a month for 500 contacts. See the Mailchimp profile.
• Omnisend: store-focused email that connects to WooCommerce, with Standard from $16 a month. See the Omnisend profile.
• Amazon SES: a sender to pair with MailPoet Creator, at $0.10 per 1,000 emails pay-as-you-go (new accounts default to a $0.16 plan). See the Amazon SES profile.
• Reachkit (our product): for emailing prospects who never signed up, which MailPoet’s policy rules out, while MailPoet keeps your newsletter. Reachkit sets up new lookalike domains ($15 a year each) with Google or Microsoft inboxes ($5 a month each) and warms them; its $39 Growth plan adds 1,000 verified-lead credits a month and one Unibox for replies.