Klaviyo alternatives

Reachkit, which publishes this page, makes a cold email tool. It isn’t on this list: Klaviyo’s job is marketing email and texts to opted-in customers, which Reachkit doesn’t do. Prices were checked in October 2026 on each vendor’s own pages, or come from dated third-party readings where a price slider hides them; each entry says which.

Klaviyo is good at store marketing: segments and flows built on order and browsing history, across email, texting and push. If you’re leaving over price, I’d compare how each tool counts contacts before comparing entry prices. By need:

• The closest swap for a Shopify store: Omnisend, from $16 a month for 500 contacts.
• Every feature at one list-size price: Drip, $39 a month up to 2,500 people.
• A big list you email a few times a month: Brevo, billed by emails sent, from $9.
• A small list on a small budget: MailerLite, free to 250 subscribers, then $12.
• A familiar name with 300+ integrations: Mailchimp, from $13.
• Unlimited sends at a low price per subscriber: Moosend, $9 for 500.
• A WooCommerce store on WordPress: MailPoet, free to 500 subscribers.
• Automation that feeds a sales team: ActiveCampaign, from $15 billed yearly.
• Messages triggered by app events: Customer.io, $100 for 5,000 profiles.

All nine require opted-in contacts, as Klaviyo does.

Entries 1 and 2 are ecommerce platforms built the way Klaviyo is, 3 to 7 cost less for list-based email, and 8 and 9 go deeper on automation and data.

Omnisend, founded in Lithuania in 2014 as Soundest and renamed in 2017, does Klaviyo’s job for online stores. It syncs customers, orders and browsing from Shopify, WooCommerce, BigCommerce or Wix, then runs flows such as abandoned cart across email, SMS and web push.

Price (October 2026): Free covers 250 contacts and 500 emails a month. Standard starts at $16 a month for 500 contacts, and Pro at $59 for up to 2,500, with unlimited email under a fair-use cap (pricing). At 10,000 contacts, third-party calculator readings from August and October 2026 put Standard at $132 and Pro at $150. Since May 4, 2026, SMS is a Pro-only add-on, from $0.009 a US message down to $0.007 at high monthly spend.

Strengths:

• 24/7 live chat and email support on every plan, Free included.
• 4.7 from 3,197 reviews on the Shopify App Store and 4.4 from 510 on Trustpilot.

Drawbacks:

• Like Klaviyo, it bills contacts who never subscribed but get automated messages, such as buyers who skipped the marketing box.
• Texting means Pro at $59 or more, whatever the list size.

Versus Klaviyo: Omnisend’s pricing page claims savings of up to 35% against Klaviyo (as of May 2026, excluding SMS and add-ons). The gap widens past 10,000 contacts: about $207 for Standard at 15,000 against $350 for Klaviyo’s Email plan, both third-party readings. Omnisend profile

Drip, based in Minneapolis and founded in 2012 by its own account, sells ecommerce email marketing: store sync with Shopify, WooCommerce and BigCommerce, visual workflows, dynamic segments and pop-ups. There is one plan, and its price follows the number of active people on your list.

Price (October 2026): $39 a month for up to 2,500 people, with unlimited sends on standard tiers and every feature included (pricing). Third-party checks from September and October 2026 agree on $89 at 5,000 and $154 at 10,000; above that, sources disagree. There’s a 14-day trial without a card and no free plan.

Strengths:

• No feature tiers: a $39 account gets the same features as a large one, plus unlimited users and sub-accounts.
• A free MCP connector: Claude or ChatGPT can read your data and, with write access, draft and schedule campaigns; bulk changes ask first.

Drawbacks:

• You pay next month for last month’s peak of active people, so pruning mid-cycle doesn’t lower that bill.
• Texting is unsettled: Drip announced US SMS on October 14, 2026, with no price on the pricing page, while its AI information page from the same month says it doesn’t offer SMS.

Versus Klaviyo: cheaper for small lists ($39 against about $60 for Klaviyo at 2,500 profiles, per third-party readings) and about level at 10,000. Drip’s own comparison page concedes Klaviyo is ahead on texting outside the US and on push. Lists over 17,500 get free done-for-you migration. Drip profile

Brevo, founded in 2012 as Sendinblue and based in Paris, is an email marketing and CRM suite that also sends SMS, WhatsApp and push. It prices by emails sent per month rather than by contacts, though its three smallest tiers also cap contacts.

Price (October 2026): Free sends 300 emails a day to up to 100,000 contacts. Starter costs $9 a month and Standard $18 for 5,000 emails and 500 contacts; from the 20,000-email tier up, both hold up to 500,000 contacts (pricing). A 10,000-contact list mailed four times a month (40,000 emails) comes to $46 on Starter or $89 on Standard, from Brevo’s published price catalog (my math). Yearly billing saves 10%.

Strengths:

• Above 15,000 emails a month, list size stops setting the price.
• 4.5 from about 2,770 reviews on G2 and 3.8 from 7,249 on Trustpilot.

Drawbacks:

• The store tools (product recommendations, back-in-stock alerts, coupons), WhatsApp and push need Professional: $499 a month at 150,000 emails, against $179 on Standard.
• Account suspensions and bot-first support are the recurring themes in its one- and two-star Trustpilot reviews.

Versus Klaviyo: Klaviyo’s flows run on store data from its first paid plan; Brevo connects to Shopify but keeps its ecommerce features for Professional. For a 10,000-profile list mailed four times a month, Brevo’s $46 to $89 compares with $150 on Klaviyo’s Email plan. Brevo profile

MailerLite, owned since 2022 by the Polish company Vercom, is email marketing for small businesses and creators: newsletters, automations, forms, landing pages and websites, with Shopify and WooCommerce syncs.

Price (October 2026): Free covers 250 subscribers and 2,500 emails a month. Comfort starts at $12 for 500 subscribers, with sends capped at ten times the tier. Power starts at $25, with unlimited sends subject to a fair use policy (pricing). At 10,000 subscribers, four review sites put Comfort at $89 and Power at $129. New pricing took effect on June 16, 2026.

Strengths:

• Only active subscribers are billed; unsubscribed and bounced addresses drop out of the count.
• Reviewers praise ease of use and support: 4.6 on G2 and 4.1 from 3,387 reviews on Trustpilot.

Drawbacks:

• Comfort accounts only get live chat from the 50,000-subscriber tiers; smaller ones use email support.
• Sudden suspensions, often with no clear reason, recur on Trustpilot; MailerLite publishes its thresholds, such as bounces over 5%.

Versus Klaviyo: MailerLite is built for newsletters and creators, with store syncs alongside, where Klaviyo starts from order and browsing history. In return, 10,000 subscribers cost $89 on Comfort against $150 on Klaviyo’s Email plan. MailerLite profile

Mailchimp, founded in Atlanta in 2001 and owned by Intuit since November 2021, is email and marketing automation for small businesses. It has a store-tracking pixel for Shopify, WooCommerce and Wix, and SMS as an add-on that needs approval.

Price (October 2026): Free covers 250 contacts and 500 sends a month. Essentials starts at $13 and Standard at $20 for 500 contacts; Premium starts at $350 for 10,000 (pricing). At 10,000 contacts, third-party tables put Essentials at $110 and Standard at $135. The 14-day trial asks for payment details.

Strengths:

• 300+ integrations and the most reviews on this page across G2 and Capterra: 4.3 from about 13,000 on G2 and 4.5 from about 17,600 on Capterra.
• Since May 28, 2026, Analytics AI reads Shopify, WooCommerce and Wix store data on every paid plan; Standard adds predictive segments.

Drawbacks:

• Unsubscribed contacts count toward your plan, so old lists need archiving.
• Trustpilot (2.5 from 1,553) collects complaints about slow support and unexpected charges.

Versus Klaviyo: Klaviyo bills only the profiles it can still email; Mailchimp also bills unsubscribed contacts, though once you’re on a paid plan it says it never moves you up on its own, charging an overage on monthly plans instead. Essentials caps flows at 4 steps. Mailchimp profile

Moosend, which Constant Contact bought from Sitecore in June 2025, covers email campaigns, automation workflows, landing pages and forms. Its WooCommerce integration handles cart-abandonment and product-recommendation emails, and it also integrates with Magento.

Price (October 2026): Pro is $9 a month for 500 subscribers, $48 for 5,000 and $88 for 10,000, with unlimited sends, and 20% less billed yearly. The tiers come from five third-party checks that agree, since Moosend’s pricing page hides them in a slider; its blog confirms the $9. There’s a 30-day trial without a card and no free plan. Seasonal senders can buy credits instead: $350 for 350,000 emails, and they never expire.

Strengths:

• Send volume never changes the bill, whether you mail daily or monthly.
• 4.6 on G2 from 744 reviews and on Capterra from 195, with ease of use and price the main praise.

Drawbacks:

• No native Shopify integration (third-party reviews say it connects through Zapier), and Moosend’s site points texting customers to Constant Contact.
• Fees are non-refundable and plans renew unless you give written notice 60 days before the term ends; billing complaints recur on Trustpilot, where it scores 2.9.

Versus Klaviyo: email at a much lower price ($88 against $150 at 10,000), better suited to a WooCommerce or Magento store than a Shopify one. Moosend profile

MailPoet, owned by WooCommerce since December 2020, is an email marketing plugin that runs inside WordPress, so subscriber data stays in your site’s own database. It sends newsletters, post notifications and WooCommerce automations such as abandoned cart, first purchase and win-back.

Price (October 2026): the free Starter plan covers 500 subscribers and 5,000 emails a month through MailPoet’s Sending Service. Business, with unlimited sending, is $10 a month for 500 subscribers and $80 for 10,000; Creator, which sends through your own SMTP provider, starts at $8. MailPoet’s plan estimator loads its prices by script, so these are 2026 third-party checks that agree.

Strengths:

• Nothing to sync: forms, checkout opt-ins and store events live in WordPress.
• 4.4 from 1,434 reviews on wordpress.org and 500,000+ active installs.

Drawbacks:

• Inactive and unconfirmed subscribers count toward the tier, and so do your WordPress users and WooCommerce customers unless you disable the WordPress Users list and mark those customers Unsubscribed.
• The Sending Service needs an approval review before you can send, and suspension complaints dominate a small Trustpilot sample (1.6 from 29).

Versus Klaviyo: a fraction of the cost at 10,000 subscribers ($80 against $150), but only for stores on WordPress. MailPoet documents no hosted API for outside apps and no MCP server, where Klaviyo has both. MailPoet profile

ActiveCampaign, founded in 2003 and headquartered in Chicago, is email marketing and automation with an optional sales CRM. SMS and WhatsApp are add-ons from the Plus plan up.

Price (October 2026): for 1,000 contacts billed yearly, Starter is $15 a month, Plus $49, Pro $79 and Enterprise $145 (pricing). Monthly billing costs more; third parties put Starter at $19. At 10,000 contacts, third-party tables put Starter at about $149 a month billed yearly and $189 billed monthly. The 14-day trial needs no card and allows 100 contacts.

Strengths:

• Automation depth is the theme of nearly every review, with 4.4 from about 14,800 reviews on G2.
• First-time direct customers get a 30-day money-back guarantee (a promotion since February 2026); the standard refund policy offers none.

Drawbacks:

• Accounts created since November 3, 2025 pay for every contact, unsubscribed and bounced included.
• The Enhanced CRM is priced separately, and Trustpilot reviewers (2.7 from 1,449) say support is hard to reach.

Versus Klaviyo: ActiveCampaign’s add-ons lean to sales, with deal pipelines and automated 1:1 email from a connected mailbox. Klaviyo’s lean to service, with a helpdesk and an AI support agent. Pick it when your list feeds a sales team. ActiveCampaign profile

Customer.io, started in 2012 with its CEO in Portland, Oregon, sends messages triggered by what people do in your product: email, push, in-app, SMS, WhatsApp, LINE and webhooks. Data arrives through SDKs, APIs, its Data Pipelines and warehouse syncs.

Price (October 2026): Essentials is $100 a month for 5,000 profiles and 1 million emails, with unlimited seats, then $0.009 per extra profile: $145 at 10,000 and $505 at 50,000 (pricing). Premium starts at $1,000 a month billed yearly. The trial lasts 14 days without a card.

Strengths:

• The Essentials price ladder is public, and push, in-app and webhook messages are unlimited under fair use.
• A hosted MCP server, read-only by default, plus APIs and reverse ETL on every plan.

Drawbacks:

• Every profile counts at the month’s high-water mark, active or not, and test workspaces count too.
• G2 reviewers mention a steep learning curve, and Trustpilot (2.3 from 26) adds price rises at renewal.

Versus Klaviyo: Klaviyo starts from your store; Customer.io starts from your own app’s events, which fits a SaaS product or subscription app better than a Shopify catalog. At 10,000 profiles it costs $145 against Klaviyo’s $150, with 1 million emails included against 100,000. Customer.io profile

Start from the reason you’re leaving (prices as of October 2026):

• The bill jumped past 10,000 profiles. Use the table below, and note what each tool counts.
• You want the same flows for less. Omnisend first; Drip if you’d rather not deal with feature tiers.
• You mostly send a newsletter. MailerLite or Moosend, or Brevo if the list is big and you mail it rarely.
• Your store runs on WordPress. MailPoet.
• Email feeds a sales team, or your data lives in an app. ActiveCampaign or Customer.io.

Assumptions: email only, monthly billing, no texting or add-ons. Customer.io’s and Brevo’s figures are from the vendors; the rest are third-party readings from August to October 2026. Klaviyo bills monthly in advance and doesn’t refund mid-cycle downgrades, so time the switch to your billing date.

I’d decide by the reason you’re leaving. If it’s the bill on a Shopify store, Omnisend keeps the same way of working for less at most list sizes, and Drip is worth a trial if you’d rather have one price with nothing gated. If you mostly send a newsletter, MailerLite or Moosend costs about 40% less than Klaviyo at 10,000 subscribers. Klaviyo still makes sense if you rely on texting outside the US or mobile push; in Drip’s own words, for a brand that needs “SMS outside the US or a native push channel, Klaviyo’s infrastructure is ahead of Drip’s.”

None of these tools, Klaviyo included, allow emailing people who never opted in. If that’s the gap, such as pitching wholesale buyers, it’s a cold email job, which is what I built Reachkit for.

Related: Klaviyo profile, Omnisend profile and Drip profile.