Lusha alternatives

A disclosure first: I make Reachkit, a cold email platform with built-in lead data, and it’s one of the nine tools on this list. I checked every price in October 2026 on the vendor’s own site, and I name the source wherever a price only exists in a sales quote.

Lusha does one thing well: you open a LinkedIn profile or a CRM record, and the extension tells you whether an email or direct dial exists before you spend a credit. If that’s your main use, stay. Otherwise, here’s where I’d look:

• More credits for the money, with sequences built in: Apollo.
• Phone numbers that cost one credit, no seat fees: SignalHire.
• Paying only when verified data comes back: RocketReach.
• Email and phones in a single credit: UpLead.
• Finding leads and sending cold email in one tool: Reachkit.
• Prospecting from LinkedIn, profile by profile: Wiza.
• Phone-verified mobiles in Europe: Cognism.
• Lusha as one source among many: Clay.
• Enterprise intent data and org charts: ZoomInfo.

To keep the sections comparable, each prices one case: a rep revealing 300 emails and 50 phone numbers a month. On Lusha that’s 550 credits, more than Starter’s 400, so it’s Pro at $69.90 a month or $629.10 a year.

Apollo is a contact database of 240M+ people, by its own count, with email sequences, a unified reply inbox, CRM sync and, on paid plans, a dialer. It suits Lusha users who reveal contacts only to load them into a sequencer.

What it costs (October 2026): a free plan with 75 credits a month. Basic is $49 per seat a month on yearly billing or $65 month to month, with 2,500 credits per seat a month; Professional is $79 or $99. An email costs 1 credit and a mobile number 8.

The test case: 300 emails plus 50 mobiles is 700 credits, well inside one Basic seat.

Where it beats Lusha:

• Credits cost about 2 to 2.6 cents on Basic, so a mobile works out to roughly 16 to 21 cents, against about 62 cents for a phone on Lusha Starter.
• The whole team draws on one pooled balance, and Apollo’s MCP connection for Claude and ChatGPT costs nothing extra on any plan.

Watch out for: accuracy figures differ by page (91% in the help center, 98% in Apollo’s AI fact sheet), and reviews mention bounces. A verified email you send through Apollo within 30 days of revealing it gets its credit back if it bounces; mobile numbers never do. Credits don’t roll over, and yearly plans need 30 days’ notice to stop renewal.

More in our Apollo profile, the Apollo alternatives roundup and Reachkit vs Apollo.

SignalHire reveals emails and phone numbers from its people search, or from profiles you open with its extension on LinkedIn, GitHub, X and other sites. It names recruiters first among its users, but its credit model is what a phone-heavy Lusha user will notice.

What it costs (October 2026): the default package is $69 monthly or $57 a month on yearly billing. With phones (the Phones or Emails & Phones package) you get 435 credits a month, or 5,400 on yearly billing; email-only gets 1,000. SignalHire’s MCP announcement puts its entry price at $49.

The test case: one credit reveals a person’s contacts, phones included, so 300 people fit the $69 Emails & Phones package. At full use, that’s about 16 cents per contact.

Where it beats Lusha:

• Every paid plan includes unlimited users drawing from one shared pool, where Lusha Starter has one seat and Pro two.
• A credit is spent only when an email or phone comes back.

Watch out for: the terms cap “Unlimited” packages at 2,000 credits a month per account. Payments aren’t refunded, and the terms give two different renewal prices. Trustpilot withholds SignalHire’s score over a guideline breach and fake reviews it removed, and a 2024 review there calls phone accuracy “hit or miss”.

Details in the SignalHire profile.

RocketReach is a lookup database that claims 700 million professionals, with a browser extension, bulk enrichment, a light email sender, an API and MCP. It charges a lookup only when a verified email or phone comes back, and a repeat lookup of the same person is free.

What it costs (October 2026): its plan data lists monthly prices of $69 for email-only Essentials (100 lookups), $119 for Pro + Phone (250) and $209 for Ultimate + Phone (1,000). Yearly plans are $399, $899 and $1,699, with in-app lookups unlimited within a fair-use cap but exports limited to 1,200, 3,600 or 20,000 a year.

The test case: 300 contacts a month adds up to 3,600 a year, the exact export allowance of Pro + Phone yearly at $899. Month to month, 250 lookups won’t do, which means Ultimate at $209.

Where it beats Lusha:

• A phone number unlocks at no extra credit on the +Phone plans.
• Even Essentials includes the API and MCP.

Watch out for: RocketReach doesn’t refund payments, and plans renew automatically; Trustpilot’s AI summary says reviewers “frequently reported unexpected annual subscription renewals”. Team seats each carry a separate balance instead of a shared pool.

Compare the RocketReach profile and our RocketReach alternatives list.

UpLead sells access to 200M+ contacts, by its count, and checks each email live when you download or export it. A single credit unlocks the email, phone and mobile direct dial for one contact. It has a Chrome extension but no sequencer.

What it costs (October 2026): Essentials runs $99 monthly or $74 a month billed yearly, for 170 credits a month; Plus runs $199 or $149 for 400. Essentials adds credits at $0.60 each. Professional is sold by quote.

The test case: 300 contacts with phones means Plus at $199, or Essentials topped up by 130 credits for $177.

Where it beats Lusha:

• A phone costs nothing on top of the email, and in “Valid Only” mode invalid addresses are never charged.
• Its About page promises 95% accuracy and returns credits to customers whose numbers come in lower.

Watch out for: unless you cancel the 7-day trial (5 credits) in time, it converts to Essentials Annual, $888 paid upfront. The terms want 60 days’ notice before renewal, while the help center lets monthly plans stop anytime. Below Professional, plans have one user, and there’s no published phone accuracy figure.

Details in the UpLead profile.

This is our product. Reachkit is a cold email platform with a Lead Finder built in. If you mostly reveal Lusha emails to paste into a sender, Reachkit cuts out the export: type one sentence about who you want to reach, the AI writes a sequence and shows how big the matching audience is, and the verified contacts you approve land in that campaign.

What it costs (October 2026): $39 a month per workspace on Growth ($29 billed yearly), which includes 1,000 lead credits a month, room for 5,000 stored contacts and up to 15,000 campaign emails. Top-up credits are $25 per 1,000 and don’t expire. The free trial runs 30 days with 100 credits, no card.

The test case: 300 emails spend 300 of Growth’s 1,000 monthly credits. The 50 phone numbers can’t be covered: Reachkit has no phone data.

Where it beats Lusha:

• Searching 500M+ people and 70M+ companies costs nothing. You pay 1 credit per verified lead, about 4 cents on Growth against roughly 12.5 cents for an email on Lusha Starter, and leads with no verifiable email are refunded automatically.
• No per-seat charges, however many teammates you invite, and sending sits in the same account. Inboxes you connect carry no per-inbox fee, or Reachkit registers new domains and sets up and warms Google or Microsoft inboxes ($15 per domain a year, $5 per inbox a month; allow three weeks or more of warmup).

Watch out for: Reachkit does email and nothing else: no phone data, browser extension or LinkedIn. Results come from a single database, and our help center says a well-targeted search typically verifies at 70 to 95%. CRM sync (HubSpot, Zoho, Odoo and GoHighLevel, not Salesforce) and the API are on Scale, from $99 a month. At 300 new leads a month, Growth’s 5,000-contact limit fills in about 16 months unless you clear out old leads. Fees aren’t refunded, though you can cancel anytime.

See pricing.

Wiza opens a side panel on LinkedIn and Sales Navigator profiles (and, in beta, on some company websites) with verified work and personal emails and mobile numbers. Since August 19, 2026, bulk Sales Navigator exports are gone on all plans, a change Wiza puts down to LinkedIn tightening its rules for extensions. What’s left suits reps who prospect one profile at a time, which is how many people use Lusha’s extension.

What it costs (October 2026): the free tier includes 20 valid emails and 5 phone numbers. Starter costs $49 per user a month and covers 100 valid emails plus 100 phone numbers, with extras at $0.15 an email and $0.35 a phone. Billed yearly, Email is $990 per user with unlimited email reveals and Email + Phone is $1,990.

The test case: $49 for Starter plus 200 extra emails at $0.15 is $79 a month, with the 50 phones inside the included 100.

Where it beats Lusha:

• One-by-one lookups that come back empty cost nothing, and neither do emails flagged as risky.
• Every email is verified against the mail server at the moment you request it.

Watch out for: the yearly “unlimited” plans cap reveals at 500 a day and bulk list exports at 2,500 a month. Each user pays separately, leftover credits expire, and Wiza refunds only when the law requires it. Lusha’s extension also runs in Gmail and CRMs, where Wiza focuses mainly on LinkedIn.

Details in the Wiza profile.

Cognism is a B2B data provider built around European markets, with a web app, Chrome extension, CRM enrichment, API and MCP. Its Diamond Data set holds 10 million+ contacts whose mobiles Cognism researchers have called to check that the right person picks up. It suits teams calling into non-English-speaking European markets, where Lusha’s docs say coverage is thinner. Cognism also owns Kaspr, a Paris-based prospecting tool it bought in 2022.

What it costs (October 2026): Cognism lists no prices; Standard and Pro each come with five seats on a quote. Second-hand Vendr figures give a median of $32,750 a year (via Supered) or $36,000 (via Apollo’s guide); use them as a rough range.

The test case: there’s no one-seat plan to price it against.

Where it beats Lusha:

• Cognism’s October 2026 update says its numbers are checked against Do Not Call lists in 16 countries; Lusha flags Do Not Call numbers but keeps filtering them out for Scale.
• One credit per reveal, free repeat views, and a new charge for the same person only after they change jobs.

Watch out for: you can request a free data sample, but there’s no free plan or self-serve trial. Intent data and on-demand mobile verification need Pro. Third-party reviews describe US coverage as weaker than the European data. Contract terms aren’t public, so ask about the renewal notice period before signing.

Details in the Cognism profile.

Clay works like a spreadsheet that tries data providers in sequence for each row until one returns a valid match; Clay calls this a waterfall. Lusha is one of the email providers its waterfall page names, along with Apollo, Hunter and People Data Labs, and mobiles have a provider list of their own. It suits teams who found Lusha missed too many contacts.

What it costs (October 2026): the free plan gives 100 data credits a month but no phone lookups. Launch costs $185 monthly ($167 yearly) for 15,000 actions plus data credits that the FAQ puts at 2,500 and the plan card at 3,000. Growth costs $495 ($446 yearly).

The test case: at the 6 to 20 data credits Clay’s docs give for a fully enriched record, 300 records take 1,800 to 6,000, more than Launch includes unless records stay light.

Where it beats Lusha:

• Empty results are free on both meters.
• Every plan has unlimited seats, and Clay’s pricing page counts 150+ providers, a figure other Clay pages put at 200+ or 250+.

Watch out for: paying in actions and data credits makes costs harder to forecast, and G2’s summary of reviews mentions a steep learning curve. Growth is the first plan with CRM sync, webhooks and HTTP API calls, and data-credit top-ups come at a 30% premium.

Read our Clay profile, Reachkit vs Clay and Apollo vs Clay.

ZoomInfo is the enterprise option here, pairing its contact and company data with intent signals, org charts, technographics and sales apps. Its own figures: 500M+ contacts, 100M+ companies, 135M+ verified phone numbers and a research team of 300+. It’s for sales teams that would use intent signals and direct dials daily.

What it costs (October 2026): every paid plan is a per-seat quote with a seat minimum. Across 1,577 purchases, Vendr puts the median at $33,500 a year (updated February 2026). The free ZoomInfo Lite gives 10 credits a month, and GTM.AI, ZoomInfo’s pay-as-you-go API and MCP, includes 1,000 free data credits before charging between $0.45 and $0.25 per credit, depending on volume.

The test case: a ZoomInfo contract is built for far more than 300 reveals a month; GTM.AI, at about $0.38 to $0.43 a credit, is the smaller way in through an API or AI assistant.

Where it beats Lusha:

• Depth, including 4,500+ intent topics alongside org charts and technographics.
• A data remedy in the license terms: show that more than 5% of contacts aren’t at the listed company, and ZoomInfo has 30 days to correct it before you may exit with a prorated refund.

Watch out for: paid contracts run to the end of their term and renew unless you opt out, 60 days before renewal according to several sources. Lite’s terms let ZoomInfo use data from a mailbox you connect. Trustpilot and G2 reviewers mention out-of-date contacts.

Read our ZoomInfo profile, ZoomInfo alternatives and Apollo vs ZoomInfo.

Look at what you spent Lusha credits on last month:

• Mostly phone numbers. SignalHire or RocketReach’s +Phone plans, where a phone costs no more than an email. In Europe, Cognism.
• Mostly emails for a sequencer. Apollo’s Basic seat gives 2,500 credits a month for $49 on yearly billing. If cold email is the whole job, Reachkit skips the export.
• Lookups from LinkedIn profiles. Wiza, or stay on Lusha’s free plan for the occasional one.
• Bounces. UpLead’s “Valid Only” exports.
• Too many people not found. Clay, with Lusha kept as one of its sources.
• A big team that wants intent data. ZoomInfo.

Before you leave, read the cancellation answer below and spend any yearly credits first, since they reset when the plan year ends.

Lusha earns its place for quick lookups: the free plan is real, the extension sits where reps already work, and you see whether a number exists before paying for it. It gets expensive when phone numbers become the main job, at 5 credits each, or when the team outgrows the included seats.

So I’d decide by where the contacts go next. For a dialer, try SignalHire, RocketReach or Cognism; Reachkit has no phone data. For cold email, the list matters more than anything else in the campaign, and I’d rather you buy the list and the sending in one place. That’s the case for Reachkit. Related reading: the Lusha profile, RocketReach alternatives and ZoomInfo alternatives.