Wiza pricing and review

Disclosure: Reachkit, which publishes this page, sells a cold email platform that includes its own lead search. Wiza’s prices below come from its pricing page and help center, checked on October 15, 2026.

Wiza pricing starts at $49 a month per user for Starter (wiza.co/pricing, checked October 15, 2026).

Monthly plans charge $0.15 per extra email and $0.35 per extra phone, billed as you go until renewal, and Wiza documents no spending cap for them. Yearly billing saves about 17%.

The yearly toggle is labelled “Unlimited”, and Wiza’s help center sets its limits: 500 reveals in 24 hours, 10 running at once per user, and a hard cap of 2,500 export credits a month for lists. Each person in a list uses one “regardless of the verification process”, and past 2,500 Wiza “may” allow overages at an unpublished rate.

Credits don’t roll over.

API credits cost $0.025 each (minimum $50) for any user: 2 per email, 5 per phone. Wiza’s help articles disagree on whether they expire.

What a typical setup costs (one user, list prices): 300 emails and 50 phones a month is $79 on Starter ($49 plus 200 extra emails at $0.15). About 1,000 emails and 200 phones a month, revealed one by one, is $1,830 a year on yearly Email ($990 plus 2,400 phones at $0.35); Email + Phone ($1,990) wins above about 238 phones a month.

Wiza finds a person’s work email, personal email and mobile number, and checks the email live when you ask: syntax, MX records, catch-all, disposable and role addresses, spam traps, and an SMTP handshake that sends nothing. Each result is marked “valid” or “risky”.

For years Wiza was best known for exporting Sales Navigator searches. That ended on August 19, 2026, when Wiza removed bulk export and multi-select from LinkedIn, Sales Navigator and Recruiter pages on every plan, saying LinkedIn has tightened what extensions can do there. The extension now reveals one profile at a time in a side panel.

Lists now come from Wiza Prospect, a searchable database (the homepage claims 850M+ contacts) with people and company filters, or from a CSV upload or CRM import. AI Research (yearly and Team plans) adds answer columns from live web data. The pricing page lists Prospect on the Team card, while the help center bills Prospect lists on yearly plans in export credits, so check which plans include it.

Results go to CSV or a dozen tools, including Salesforce, HubSpot, Pipedrive, Attio and Clay (by webhook). The pricing page lists API access on Team only, but any user can buy API credits, and Wiza says its MCP server (for Claude, ChatGPT and other AI assistants) is “available today for all Wiza users”.

Strengths

• Published prices and a real free tier. Starter at $49 includes phone numbers, and nothing below the Team plan needs a sales call.
• You pay for results. Risky emails and lookups that find nothing don’t use email credits (help center).
• Easy to pick up. Ease of use and accurate contact details are the praise G2 reviewers give most.
• Wide reach into other tools. Two-way CRM sync, pay-as-you-go API credits and an MCP server.

Drawbacks

• “Unlimited” has ceilings. Yearly plans stop at 500 reveals a day and 2,500 list exports a month, and empty rows still use export credits (plan limits).
• Bulk Sales Navigator export is gone on every plan.
• Few ways out of a renewal. Plans auto-renew and the terms limit refunds to what the law requires; overage refunds are a case-by-case courtesy.

Wiza holds 4.5 out of 5 on G2 from about 1,270 reviews, per a count Supered published on October 2, 2026 (Supered sells a competing tool; G2 blocked our own check). Wiza’s homepage badge says 4.6. On Capterra it has 4.3 from 24 reviews. Praise centers on ease of use and accurate details; complaints on price, credits that run out, and contacts with no data.

Trustpilot shows 1.8 from 14 reviews, all one star, on a profile Wiza hasn’t claimed. Most come from people objecting to their details being in Wiza’s data; a few dispute charges they say they didn’t authorize.

Reviews written before August 19, 2026 may praise a bulk Sales Navigator export that no longer exists.

Wiza fits salespeople who look up prospects one by one while browsing LinkedIn and want the details verified and synced to their CRM. A yearly plan makes that daily habit close to flat-priced, as long as you stay under 500 reveals a day.

Look elsewhere if you relied on bulk Sales Navigator exports, need more than 2,500 list contacts a month, or want a published price for the Team plan. If you’re buying Wiza to feed cold email, I’d count your monthly list volume against that 2,500 cap before paying for a year.

• Apollo: a contact database with email sequences built in, a free plan, and Basic at $49 per seat a month billed yearly. See the Apollo profile or Reachkit vs Apollo.
• Lusha: an extension that works on LinkedIn and Sales Navigator, 40 free credits a month, Starter at $49.90 a month.
• RocketReach: lookup plans from $49 a month for emails, $99 with phones. See the RocketReach profile.
• Hunter: finds and verifies emails by company domain, free to start, Starter at $49 a month. See the Hunter profile.
• ZoomInfo: deeper company and intent data on quoted contracts (Vendr’s median buyer pays $33,500 a year). See the ZoomInfo profile.
• Reachkit (our product): a cold email platform, not a data tool. Its Lead Finder searches 500M+ profiles and adds verified leads to a campaign at 1 credit each; Growth is $39 a month per workspace with 1,000 credits. Email only: no phone numbers or LinkedIn lookups.