Close CRM pricing and review

Reachkit makes a competing cold email tool. Every price here was checked in October 2026 against Close’s pricing page and help center.

Close CRM pricing has three meters: seats, telephony at cost, and AI credits. Seat prices are from close.com/pricing, in USD per user per month, as of October 2026.

A Custom tier sits behind a demo. The toggle says yearly billing saves “up to 50%”, and the real gap varies a lot: about 53% on Solo, but only 9% on Growth and 7% on Scale.

On top of seats: calls run around $0.02 a minute, phone numbers from about $1 a month, and enrichment $0.05 per field. Call Assistant (recording and summaries) is $50 a month plus $0.02 a minute. Each plan includes AI credits per user (500 on Solo up to 2,000 on Scale, pooled, no rollover), and more cost $20 a month for 1,200 up to $10,000 for 1,000,000 (AI credits). Close doesn’t publish how many credits a voice-agent call or an auto update uses.

What a typical setup costs: three reps who need sequences land on Growth, which comes to $3,564 a year billed yearly or $327 a month billed monthly, before usage. Close’s pricing page also offers a 30-day money-back guarantee.

Close is a CRM for teams whose day is calls and follow-ups. Leads (companies) hold Contacts and Opportunities, saved Smart Views drive the daily work, and one inbox gathers the emails, texts, calls and tasks due.

Calling, voicemail, call logging and SMS are built in on every plan. Growth adds a power dialer, and Scale adds a predictive dialer and live coaching.

Email goes out through mailboxes you connect, such as Gmail or Office 365, or a bulk service like SendGrid. Workflows (Close’s sequences) mix email, SMS and call steps, send on weekdays between 9 AM and 4 PM in the contact’s time zone by default, and stop when the contact replies or books a meeting. Close doesn’t document mailbox warmup, rotation across many inboxes or buying inboxes for you.

Chloe, launched in June 2026, is an AI agent that calls leads, qualifies them and books meetings. Close’s blog says it’s available to US customers and handles voice only for now. Close also runs an official MCP server, a standard way for AI assistants like Claude and ChatGPT to read and update your CRM.

Strengths

• Phone tools from the cheapest plan. Calls, texts, call logging and numbers come with every plan, and the dialers arrive on Growth and Scale (pricing).
• Quick to learn. Reviewers on G2 and Capterra praise the ease of use, and one Capterra reviewer called the UI “easy to learn compared to many other CRMs”.
• Open pricing. Every plan but Custom is self-serve, with a 14-day trial and no card.
• Open to builders. API access, an event log and the MCP server are on every plan, with read-only and write scopes (MCP docs).

Drawbacks

• Automation costs $99 a user. Workflows, bulk email, unsubscribe management and sending limits all start at Growth.
• Hard-to-predict usage. Telephony, enrichment and AI credits are billed apart from seats, and the credit cost per AI action isn’t published.
• Thin reporting below Scale. Custom graphs are Scale only, and limited reporting is a repeated complaint in Capterra reviews.
• Not a cold email sender. Connected mailboxes cap at 3 or 10, and the per-mailbox sending limits admins can set are off by default; Close applies the provider’s own limits when it can detect the provider (sending limits).

Close holds 4.7 out of 5 on G2 from about 2,100 reviews and 4.7 on Capterra from 164, as of October 2026. Capterra scores value for money at 4.4, below ease of use at 4.6.

Praise centers on ease of use, and the complaints repeat. One Capterra reviewer wrote that “the reporting functionality leaves a lot to be desired”, and a Software Advice review from before the current plans called it a “very expensive platform, especially if you want calling features”.

Trustpilot shows 4.5 from a small sample of 75 reviews. Its AI summary says some reviewers found support unresponsive on urgent technical issues, while its topic notes describe customer service mostly positively.

Close fits a small inside-sales team that books meetings by calling and texting as much as by email, and wants the dialer, inbox and pipeline in one place.

Look elsewhere if you need a free CRM, deep reporting on a mid-tier budget, or cold email at volume across dozens of inboxes. If you do pick Close and also run cold email, I’d let a dedicated sender handle the warmed inboxes and keep Close for the calls and the pipeline.

• Pipedrive: a pipeline-first CRM from $14 a seat billed yearly, with email sync from its Growth plan. See the Pipedrive profile.
• HubSpot: a free CRM to start, but sequences need Sales Hub Professional at $90 a seat billed yearly plus a one-time $1,500 onboarding fee. See Reachkit vs HubSpot.
• Copper: a CRM built around Google Workspace, from $23 a seat billed yearly. See the Copper profile.
• Zoho CRM: free for up to 3 users, with paid plans from $14 a user billed yearly. See the Zoho CRM profile.
• lemlist: a multichannel outreach tool that syncs campaign activity into Close, for teams that want to keep Close as the CRM. See the lemlist profile.
• Reachkit (our product): adds what Close doesn’t document: warmup and rotation across your inboxes, connected free or set up for you ($15/yr per domain, $5/mo per inbox). It doesn’t call or text and has no Close sync; Zapier, n8n or webhooks need Scale ($99/mo).