lemlist pricing and review

Reachkit makes a competing cold email tool. Every price on this page was checked in October 2026 against lemlist’s own pricing page and help center.

lemlist pricing starts at $69 a month for email alone and $109 per user with LinkedIn and calls. Prices come from lemlist.com/pricing and its help center, in USD before VAT, as of October 2026. Quarterly billing takes 10% off and yearly billing 20%.

Email plan, priced by team-wide monthly emails, with unlimited users and email senders per the pricing page:

The cap counts campaign, inbox and contact-panel emails, and campaigns pause at it. The plan includes no credits, LinkedIn, calling or WhatsApp.

Multichannel is $109 per user a month ($87 yearly), with 5 email senders per user ($9 a month for each extra), 400 credits and 400 call minutes per user. WhatsApp adds $20 per user, and a lemlist phone number, which SMS steps need, $15 a month. Enterprise is custom, billed yearly, with a five-seat minimum.

Credits are a separate add-on, from $20 a month for 2,000 up to $1,568 for 200,000. Finding and verifying one email costs 5 credits, a phone number 20. Mailboxes bought in lemlist start at $10 a month for Google or Outlook and $5 for SMTP; domain prices only show in the app.

A typical setup: one founder with 10 Google mailboxes bought in lemlist, sending 4,000 emails to 1,500 new prospects a month on monthly billing, pays $69 for the plan, $100 for mailboxes and $94 for a 10,000-credit pack (unused credits roll over): about $263 a month before domains. With your own mailboxes and list, it’s $69.

lemlist sequences step from an email to a LinkedIn visit, an invite, a voice note, a call or a text, and branch on each lead’s response. It was launched in 2018 by lempire, a company based in Paris.

You connect Google, Microsoft or SMTP mailboxes, or buy a domain and mailboxes inside lemlist, which sets SPF, DKIM and DMARC for you, usually in 2 to 4 hours. Warmup runs through lemwarm, which comes with every active lemlist subscription: you start it per mailbox and set a daily target. A Deliverability Hub, DNS checks, inbox rotation and placement tests (100 credits each) sit on every plan.

For data, lemlist searches a B2B database it sizes at 450M+ to 650M+ contacts, depending on the page. Personalization goes further than merge fields: Liquid conditions, custom images and per-lead landing pages. lemAgent, its AI assistant, builds campaigns and drafts replies that you approve before they send. The API, which includes webhooks, and an official MCP server, a standard way for AI assistants like Claude and ChatGPT to use other apps, are listed on every plan.

Strengths

• Multichannel in one sequence. Email, LinkedIn messages and InMail, voice notes, calls and SMS branch together in one flow (pricing).
• Low-cost volume for teams. 50,000 emails a month for $69, with users and email senders not charged per head.
• Personalization depth. Conditional Liquid text, custom images and personalized landing pages.
• Open to builders on every plan. The REST API with webhooks, and a 40+ tool MCP server that works with Claude, ChatGPT and Cursor.
• Deliverability instruments. Placement tests, DNS checks and alerts, plus domains you can transfer to another registrar after the 60-day lock.

Drawbacks

• Data costs extra on the Email plan. At 5 credits per email, 1,500 verified emails a month needs the $94 pack.
• Slow start for new mailboxes. lemlist’s lemwarm guide ramps about 40 days, then waits 14 more before a campaign.
• Guides disagree on limits. One help article caps a warm mailbox at 25 to 30 emails a day, another allows 40. lemlist’s pages also differ on whether the Email plan includes the unified inbox, and its terms, dated September 2025, still cap senders per seat on an “Email” plan.
• Plan switches aren’t self-serve. Moving between Email and Multichannel goes through support, billed pro rata, or a new team. On cancellation, the terms refund no unused time.

lemlist rates 4.6 out of 5 on G2 from more than 2,300 reviews, 4.6 on Capterra from 387, and 4.7 on Trustpilot from about 250, as of October 2026.

G2’s summary of reviews puts ease of use first, followed by automated personalized outreach and the Gmail and LinkedIn connections. The recurring complaints are the cost of the credit system and an interface some reviewers find confusing at times. Trustpilot’s summary praises support but notes that beginners need time to learn the software.

lemlist fits sales teams and agencies that work leads across email and LinkedIn, and anyone who wins replies with per-lead visuals. The Email plan also suits a team that owns its mailboxes and data and wants many senders at a low platform price.

Look elsewhere if you want lead data and inboxes in the base price, or need new mailboxes sending within weeks. Each agency client team needs its own subscription. If you only send email, I’d price lemlist with credits and mailboxes added before comparing it on the $69 headline.

• Instantly: an email-only sender from $47 a month, with a large warmup pool and lead data on credits. See Instantly vs lemlist and the Instantly profile.
• Smartlead: a sender aimed at agencies, from $39 a month, with client workspaces as a paid add-on from its Pro plan. See Smartlead vs lemlist.
• Apollo: a contact database with sequences built in and a free plan; Basic is $65 a month per user. See lemlist vs Apollo.
• Reply.io: another multichannel tool, with email, LinkedIn and call steps on a $99-per-user plan. See Reachkit vs Reply.io.
• Reachkit (our product): email only, with no LinkedIn, call or text steps. One price per workspace from $39, no seat fees, 1,000 lead credits a month included, and done-for-you inboxes at $5 each a month plus $15 per domain a year. See Reachkit vs lemlist.