YAMM pricing and review

Reachkit makes a competing cold email tool. Every YAMM price and limit below was checked in October 2026 against YAMM’s pricing page and help center.

YAMM pricing is $72 a year for a personal Gmail account and $144 a year for a Google Workspace account, per user. The pricing page shows $6 and $12 a month, but every subscription is billed for a year. These are the dollar prices on yamm.com/pricing in October 2026; YAMM says prices vary by billing country and exclude tax.

The quota counts recipients, cc included, over a rolling 24 hours. The 1,500 needs, among other conditions, a paid Workspace account past Google’s trial that hasn’t sent over 500 emails in the last 24 hours. During a new Workspace account’s trial and warm-up period, Pro stops at 400 (quota guide).

Pro adds the higher quota, bounce list management and scheduling. The pricing page lists scheduling on all three cards, while the help center says it needs Pro.

Teams: Workspace Pro is bought per seat, upfront, for members on one domain; gmail.com accounts can’t add members. Team and Unlimited tab prices couldn’t be confirmed on YAMM’s page, and third-party figures disagree.

Refunds: plans renew automatically (billing FAQ). Refunds need “extraordinary circumstances” and are never prorated or given after 90 days (pricing FAQ).

Older prices still circulate. In 2022 the plans cost $25 and $50 a year, and several pages ranking for “YAMM pricing” still quote them and a 50-a-day free plan.

YAMM turns a Gmail draft and a Google Sheet into a mail merge. You write the email in Gmail, with images, attachments and your signature, list recipients in a sheet, and start the merge from the Sheets menu. Tracking columns fill in next to each row as people open, click, reply, bounce or unsubscribe.

Sending happens inside your own account. YAMM’s data policy says it sends from your mailbox through the Gmail API and has no email servers of its own. There’s no Outlook version. Bigger lists are split over several days.

• Follow-ups are sent by hand from the tracking report, to non-openers, non-repliers, openers or everyone. YAMM’s docs describe no automatic multi-step sequences.
• Scheduling up to two weeks ahead, one merge at a time.
• CRMs through Sheets: HubSpot and Salesforce contacts are imported into a sheet with Talarian’s Awesome Table Connectors.

yamm.com and its help center describe no built-in AI, public API, warmup, inbox rotation or domain setup. YAMM began in 2011 as a free Apps Script and is made by Talarian, registered in Luxembourg.

Strengths

• Nothing new to learn. The whole workflow is a Gmail draft plus a Google Sheet (yamm.com), and G2’s review summary says users praise its ease of use and Sheets integration.
• Low cost. $72 or $144 a year per user, and the free plan carries no YAMM footer (pricing).
• Your data stays in Google. YAMM says it keeps no copies of your emails or lists outside Google, and its Marketplace listing says Talarian is ISO 27001 certified.
• Personal touches. Per-recipient attachments, Gmail aliases and follow-ups that can stay in the original thread (follow-up guide).

Drawbacks

• Gmail only. Outlook and Microsoft 365 users can’t use it.
• Daily caps. G2’s summary names the daily limit as a common complaint.
• Manual follow-ups. Each one is a new send you start yourself.
• Not built for cold email at volume. YAMM’s pages list no warmup, rotation across inboxes or extra domains.
• Yearly only. There’s no monthly plan.

YAMM holds 4.9 out of 5 on Trustpilot from 451 reviews as of October 2026, mostly five stars, with praise for how easy it is and how fast support answers. Search results show 4.3 on G2 from 91 reviews and 4.5 on Capterra from 38. The Google Workspace Marketplace lists about 18,100 ratings, and YAMM’s site cites a 4.7 average there.

The most repeated complaint is the free plan’s cut from 50 to 20 recipients a day in late 2024, on G2, Capterra and in Trustpilot’s low ratings. Others are the daily caps on bigger lists and two Trustpilot reviewers (2024, 2025) reporting trouble cancelling; YAMM replied to one that users can cancel themselves. One Capterra reviewer found it “more manual than other mail merge programs.”

YAMM fits people who already work in Gmail and Sheets and write to people who know them: a school office sending updates, a nonprofit inviting volunteers, or a founder emailing customers. If a few hundred recipients a day is enough, $72 or $144 a year is hard to beat.

Look elsewhere if you use Outlook, want automatic follow-up sequences, or plan to cold email new lists from several inboxes. If you try YAMM for cold email anyway, I’d keep it off your main company mailbox and stay far under the quota; that’s what YAMM allows, not a pace I’d run cold email at. This guide to cold email infrastructure covers the setup.

• GMass: also works from Gmail and Google Sheets, with automatic follow-ups on Premium and inbox rotation on Professional, from $29.95 a month per Google account. See the GMass profile.
• Mailshake: a cold email sender with warmup on every plan; Starter is $29 a month for one address and 1,500 sends. See the Mailshake comparison.
• Hunter: email finding plus sequences, with a free plan for one Gmail or Outlook account. See the Hunter profile.
• Instantly: from $47 a month, connects Google, Microsoft 365 or IMAP/SMTP inboxes and warms them up. See the Instantly profile.
• Reachkit (our product): for cold email to new lists, from $39 a month: automatic follow-up sequences, AI warmup, Gmail or Outlook inboxes connected free, or done-for-you inboxes at $5 a month. For people who know you, YAMM costs less; Reachkit sequences carry no attachments.