Artisan pricing and review

Reachkit makes a competing cold email tool. Artisan’s prices, limits and terms below come from its own pricing page, help center and terms of use, checked October 2026.

Artisan pricing is credit-based, and a cold email campaign spends about 20 credits per person contacted. Self-serve prices from the Startups tab of artisan.co/pricing, October 2026:

Artisan puts 10,000 credits at about 500 prospects and 25,000 at about 1,250. Intern adds HubSpot, autonomous campaigns and replies, and Slack. Employee adds inbound webhooks. Salesforce, SSO and audit logs sit on Enterprise. Looking up an email costs 2 credits and a phone number 10.

Billed on top: “Sending infrastructure like mailboxes and phone numbers is billed separately in dollars,” at prices Artisan doesn’t publish. The human dialer is $75 a seat monthly or $67 yearly. Yearly plans get their credits upfront and lose what’s unused at the end of the term; monthly credits carry over one period.

Credits shrank in 2026. A May 27 snapshot shows the same prices buying 12,000 (Intern) and 30,000 (Employee) credits, when a prospect took about 22 credits instead of 20.

What a typical setup costs: for 1,500 new prospects a month by email, Artisan’s estimator suggests 30,000 credits, which lands on Employee 34,000 at $880 a month, or $9,600 a year billed yearly, plus mailboxes. Three steps to 1,500 people is about 4,500 emails, more than one primary mailbox can send at its 100-a-day cap. At 10,000 prospects the estimator returns an Enterprise quote.

The page opens on a “Businesses & Enterprises” tab of quote-only plans: Team (about 2,500 leads a month), Scale (about 6,000) and Enterprise. Vendr, a third party, reports a median contract of $30,000 a year.

Artisan’s Ava is built to do a business development rep’s job end to end. Artisan calls her “fully autonomous by default,” though most teams start in approval mode, approving or regenerating each message.

Once a campaign is live, Ava picks prospects from Artisan’s own database, which its pages size at anywhere from 250M+ to 300M+ contacts, and can target them by 14 signal types such as new hires, funding rounds and Bombora intent. She researches each person, writes the messages, tests variants and sends them in your reps’ names from your own domains.

Sending starts on your primary Google or Microsoft mailbox, capped at 100 emails a day with 50 or fewer recommended. Secondary mailboxes on a separate domain add volume after about two weeks of warmup, and you can buy them inside Artisan.

With Autopilot replies on, Ava answers questions, can qualify leads against up to five conditions, hands conversations to a person when your rules say so, and books through your Calendly, Google or Cal.com link. She doesn’t make calls: a power dialer serves your reps, and a sequence can mix email, manual tasks and human calls.

A Claude connector (MCP, the standard way AI assistants plug into other apps) offers 30 tools on every plan, but “Claude can’t launch or publish a campaign for you.”

Strengths

• Replies don’t wait for you. Qualifying, escalation, round-robin routing and booking are all automated.
• Data comes bundled. Contacts, enrichment, signals and US person-level website visitor identification run on the same credits.
• A dialer for your reps, with parallel lines, AI talking points and call summaries (dialer docs).
• Easy to try. A free plan, a 30-day trial without a card, and monthly billing.
• Enterprise controls. SOC 2 Type II, SSO/SAML, audit logs and two-way HubSpot and Salesforce sync.

Drawbacks

• Hard to price in advance. Credits map to prospects only roughly, and mailbox and domain fees aren’t published. One Trustpilot reviewer says 40,000 credits reached about 1,200 prospects, not the 2,000 they were told.
• Terms and marketing disagree. Artisan’s comparison pages say “Plans from $250/mo, monthly, cancel anytime,” though $250 is the yearly-billed price. Its terms renew each term unless you give written notice 30 days ahead, and make purchases “…non-refundable and non-cancellable for convenience…” unless your order form says otherwise.
• Autopilot puts the risk on you. The terms say that with autopilot on, “…you will be responsible for all communications sent by Artisan agents.”
• LinkedIn is unclear. The help docs list no LinkedIn step, while the homepage mentions “email and social”. LinkedIn restricted Artisan’s accounts in December 2025 and reinstated them in January. Two 2026 Trustpilot reviewers say it doesn’t do LinkedIn outreach, one blaming the ban; Artisan replied to the other that Ava runs multichannel outreach, including phone calls.

Artisan rates 4.1 out of 5 on Trustpilot from 42 reviews (October 2026), with 81% five-star and 9% one-star, though at least two five-star reviews appear to be about other businesses. On G2, search snippets in October 2026 show 4.2 from 58 to 62 reviews, and another site reported 4.1 from 53 in September.

Praise often names a person, with account managers singled out. The complaints are about results and value. An April 2026 reviewer saw “…only about a 0.07% positive response rate…” and in an r/sales thread a user who ran the first version called its reply handling “awful”. Both predate Ava 2.0, the rebuild Artisan announced in May 2026, so they may not describe today’s product.

Artisan fits companies that want an AI to carry the whole outbound loop, replies and booking included, and that want data, signals and a dialer from the same vendor. It also suits buyers who need SOC 2 and SSO and already buy software on annual terms.

Look elsewhere if you want a known monthly cost before you start, want a person writing every reply, or mainly need LinkedIn. If you do run Ava, I’d put as much volume as you can on the secondary mailboxes, rather than on the domain your customers and invoices use, for the reasons in my cold email infrastructure guide.

• Reply.io: sells its own AI SDR, Jason, from $500 a month billed yearly for 1,000 active contacts, with LinkedIn steps and calls in the same sequence. See the Reply.io profile.
• Instantly: a cold email sender from $47 a month, plus an AI Sales Agent and an AI Reply Agent paid for in separately sold credits. See the Instantly profile.
• Apollo: a contact database with sequences, a free plan, and Basic at $49 a seat billed yearly. See the Apollo profile.
• Clay: research and enrichment first, with its own email Sequencer from the $185 Launch plan. See the Clay profile.
• Reachkit (our product): AI drafts the campaign from one sentence and finds verified leads, but you launch it and answer every reply yourself. Growth is a flat $39 a month, and done-for-you inboxes use new domains, never your main one. See Reachkit vs Artisan.