Prowly pricing and review

Reachkit, which publishes this page, makes a cold email tool for sales outreach. It shares one job with Prowly: sending email from your own domain or inbox. Every current Prowly price below was checked on October 16, 2026 against Semrush’s pricing page and help center.

Prowly pricing starts at $149 a month, because prowly.com reads “Prowly is now the Semrush AI PR Toolkit” and sends every sign-up to Semrush. Figures are from semrush.com/pricing/pr and Semrush’s limits guide.

Enterprise is custom, through a demo. Monthly contact exports are 0 on Base, 150 on Pro and 500 on Business. Monitoring starts on Pro (3,000 mentions a month, 50,000 on Business), and competitor benchmarking is Business only. Limits reset on the first of each month, and every follow-up counts as a send.

Monthly or yearly? The pricing page labels all three prices “billed annually”, but Semrush’s plan guide lists them as the “Monthly price” with no billing term. We couldn’t confirm a monthly price, so check the toggle first.

Add-ons, monthly: 1,000 more sends for $29, 200 more exports for $149, and on Pro and Business 200 more contacts for $29 or 10,000 more mentions for $19. Extra users are $20 each on accounts without Semrush’s SEO Toolkit. One sending domain is included; Semrush doesn’t publish the price of more.

What a typical setup costs: one marketer on Base pays $149 a month, or $1,788 a year, before tax. A two-person team on Pro pays $299 ($279 plus one $20 seat), plus $149 per 200 exports past 150.

Old Prowly prices: standalone Prowly started at $258 a month billed annually or $369 monthly (third-party figures, still on G2 and Capterra).

Prowly runs the earned media job end to end: find outlets and journalists, build media lists, write a pitch with AI, send it, and track the coverage. Semrush aims it at marketers without a PR background.

Its AI-Cited Media tool shows which outlets AI chatbots cite most, gives each an “AI authority” score and lists the journalists who write there. Semrush’s own pages disagree on the database size: “over 1 million journalist profiles” in its help center, “over 600,000 journalists” on its Digital PR page.

Pitches go out from your own domain once you add DNS records, or from a connected Gmail or Outlook inbox, which is also how replies reach the app. Opens, clicks and replies are tracked, and Pro adds follow-ups based on what the reporter did. Semrush’s docs mention no warmup and no way to buy new inboxes.

Pro and Business add monitoring of news, blogs, Reddit and YouTube with AI summaries, and tie each article back to the pitch that earned it.

Strengths

• A published, self-serve price. $149 a month with no sales call. An October 2026 media database pricing report names Base the lowest published paid plan it found.
• Easy to learn. Ease of use leads the praise in G2’s review summary, scored 8.8 out of 10 (per search results).
• Built for AI visibility. Ranking outlets by how often language models cite them, next to Semrush traffic data, is a new way to choose who to pitch.
• One tool from list to clipping. Lists, pitching, monitoring and reports in one place.

Drawbacks

• Contact quality. Outdated or bouncing contacts come up on Trustpilot, Gartner and G2 alike, from 2021 to June 2026.
• Base is narrow. No exports and no monitoring, so lists stay in the app unless you pay $149 a month for 200 exports.
• The trial can’t pitch. For 7 days you can’t send real emails, see contact details or view email stats (plan guide), and it bills automatically unless you cancel.
• Unclear road for old accounts. We found no Semrush end date or migration path for legacy Prowly plans.

Prowly’s reviews are still filed under the Prowly name, and most predate the move to Semrush. As of October 16, 2026, it holds 4.2 out of 5 on G2 from 111 to 114 reviews and 3.8 on Capterra from 19, both read from search results since the sites block direct visits. Trustpilot shows 2.7 from just 4 reviews (Trustpilot).

Users like how easy it is to learn, and a 2023 Trustpilot reviewer mentioned one-on-one training. The complaints center on the data: a one-star review from June 2026 says “most of the contacts either don’t exist or result in bounce-backs”, and a 2023 Gartner Peer Insights title reads “Easy to navigate but many contacts are outdated.” Older Capterra reviews also complain about billing under standalone Prowly.

Prowly fits a founder or marketer who handles PR alongside other work, wants a listed price, and cares which outlets AI chatbots quote, or a team already paying for Semrush.

Look elsewhere if you need large exports on a small budget, print or broadcast monitoring, an API, or a tool for emailing customers rather than journalists. If you try it, I’d use the 7-day trial to test search and list building only, since real pitching starts after the first charge.

• Muck Rack: PR software with quote-only pricing; a Muck Rack guide from December 2025 puts it at $5,000 to $53,000 yearly. See the Muck Rack profile.
• Hunter: looks up a reporter’s email from their name and outlet’s website, free for 50 credits a month or $49 a month on Starter. See the Hunter profile.
• Mailmeteor: Gmail and Sheets mail merge for one-to-one pitches from your own address, free up to 50 emails daily, then from $5.99 per user monthly. See the Mailmeteor profile.
• Reachkit (our product): for when the emails go to buyers, such as a PR agency’s own new-business outreach. Growth is $39 a month for 15,000 campaign emails and 1,000 lead credits (1 credit buys 1 verified lead). Reachkit also registers separate domains ($15 a year) and sets up and warms inboxes ($5 a month), so sales email stays off the domain you pitch from. It has no journalist database or media monitoring.