Attio pricing and review

Reachkit makes a competing cold email tool, not a CRM. Every price on this page was checked in October 2026 against Attio’s own pricing page and help center, and the page is written from those public sources.

Attio pricing runs from $0 for up to three seats to $99 a seat a month, with a 20% discount on Plus and Pro for yearly billing. Figures come from attio.com/pricing, in USD before tax, as of October 2026.

Prices rose in 2026. Archived copies of the pricing page show Plus at $29 and Pro at $69 a seat billed yearly ($36 and $86 monthly) as late as May 2, 2026, and today’s prices from August 3, 2026 on.

Credits. AI and some workflow steps spend credits. Each plan includes a monthly amount, and 5,000 extra cost $70 a month billed yearly or $85 monthly, on Plus and up.

Rules worth knowing. Everyone in a workspace must be on the same plan. Terms renew automatically, downgrades wait for the end of the term, and fees are non-refundable. Eligible VC-backed startups get 80% off annual Pro in year one.

What a typical setup costs: three people on Plus pay $1,260 a year, or $132 a month on monthly billing. Moving that team to Pro for Sequences and custom objects costs $2,844 a year, or $297 a month.

Attio is a CRM where you decide what the data looks like. Objects work like tables (People and Companies come on by default), records are the rows and attributes are the columns. Lists model a process, such as a sales pipeline.

When you connect a Gmail or Microsoft mailbox and your calendar, Attio creates and enriches records for the people and companies you deal with, and tracks connection strength. Workflows, rebuilt in June 2026, automate the rest: triggers and logic are free, while steps that write, send or use AI spend credits.

Ask Attio is a chat over your CRM data, emails and calls that can also take actions. Every plan gets the REST API and an MCP server, a standard way for AI assistants like Claude and ChatGPT to use other apps. Its tools read and update records, lists, notes and tasks; none send email.

Pro adds Sequences: multi-step emails sent through your own Gmail or Microsoft account, capped at 12 emails an hour and 200 a day per synced mailbox. Attio’s help center says Sequences “should not be used” for “Cold or high volume sales outreach”. They’re meant for customers and warm leads.

Strengths

• Fits your process. Custom objects and formula fields let a team model how it sells. G2’s review summary says users “consistently praise Attio for its ease of use and customizability.”
• A free plan with the builder tools. Up to three seats get the API, webhooks, Workflows, the App SDK and the MCP server at $0.
• Records that fill themselves. Contacts and companies come from synced email and calendars, with enrichment on every plan.
• Fast releases. Ask Attio, the MCP server, rebuilt Workflows and formula attributes all shipped between February and July 2026, per the changelog.
• Works next to cold email tools. Instantly and lemlist both offer native Attio connections.

Drawbacks

• Key features sit on Pro. Sequences, custom objects and Call Intelligence all need $79 to $99 a seat, after the 2026 increase.
• Not a cold email sender. Only 1,000 sequence emails can be queued at once per workspace. Attio documents no warmup or inbox rotation, and its deliverability guide leaves domain warmup to you.
• Depth takes learning. Some reviewers find advanced workflow setup harder than the clean interface suggests.

As of October 2026, Attio holds 4.3 out of 5 on G2 from about 595 reviews. Capterra shows 3.8 from 8 reviews and Trustpilot 3.0 from 6, so only G2’s sample is large enough to weigh.

Praise centers on design and flexibility. One r/CRM user wrote that “Attio feels like an early Airtable with clean UX.” Price is a recurring complaint: an r/CRM user called it “super but expensive”, and a Trustpilot reviewer in October 2026 found it “very difficult to justify at this price.”

Attio fits startups and small teams that want a CRM built around their own way of selling, with AI and an API from day one. The free plan covers a team of three.

Look elsewhere if you want the CRM to send cold email. Attio’s docs rule it out. Agencies planning to run client CRMs from one account should also read Attio’s acceptable use policy, which bars using the service “for the benefit of a third party.”

If you pair Attio with a sender, I’d push only replies and booked meetings into it, not every cold prospect. Records count toward each plan’s cap, and a cold list can use up 50,000 quickly.

• HubSpot: its Sales Hub has a free tier, but sequences start at Professional, $90 a seat a month billed yearly or $100 monthly, with a one-time $1,500 onboarding fee. See our HubSpot comparison.
• Pipedrive: a pipeline-first CRM with no free plan, from $14 a seat billed yearly ($24 monthly); Sequences start on Growth at $39 ($49). See the Pipedrive profile.
• Instantly: a cold email sender from $47 a month whose automations can create and update Attio people, companies and deals. See the Instantly profile.
• lemlist: email and multichannel outreach, from $69 a month on the Email plan with unlimited users, plus an Attio app that adds records to campaigns. See our lemlist comparison.
• Reachkit (our product): sends the cold email Attio’s Sequences rule out, from your own inboxes, priced per workspace from $39 a month. No native Attio sync: on the $99 Scale plan, webhooks or the REST API can pass replies on to Attio.