Reachkit vs ListKit

My short version: ListKit sells cold email as one big bundle, and Reachkit is a platform you grow into. Both send cold email, set up inboxes and supply verified leads, but ListKit sells them in fixed blocks of 1,000 emails a day, while Reachkit adds inboxes one at a time as you need them. I checked both in October 2026.

Pick ListKit if:

• You want 10,000 lead credits, 40 Google inboxes and a sender in one purchase, and will use most of it.
• You want pre-warmed inboxes that reach full volume in about nine days, when ListKit has them in stock.
• You want US mobile numbers next to the emails, plus onboarding and a coaching community.

Pick Reachkit if:

• You send a few thousand emails a month, not 1,000 a day. Growth is $39 and done-for-you inboxes are $5 a month.
• You want done-for-you Microsoft 365 inboxes as well as Google, or 30 days to try it with no card.
• You want to build on it: an MCP server on every plan, a REST API on Scale.

ListKit’s pricing unit is the Bundle: $597 a month for 1,000 emails a day. Each one includes 20 domains with two Google inboxes apiece (pre-warmed domains end in .info, new branded ones in .com), 25 sends per inbox per day, 10,000 credits a month and room for 20,000 contacts in active campaigns. On its default weekday schedule, ListKit puts a Bundle’s output at about 22,000 emails a month.

Data is ListKit’s heritage. It began as a lead database feeding senders like Smartlead and Instantly, and that’s still its strength:

• ListKit claims 977M+ B2B contacts, and searching them is free.
• Each exported email is triple-verified at the moment of export for 1 credit, and you aren’t charged for ones that fail.
• US mobile numbers cost 3 credits, charged only when one is found.
• Unused credits last 60 days.

A Bundle suits someone ready to work through thousands of contacts a month. Cold email is 80% list, but a bigger list doesn’t beat a sharper one.

ListKit and Reachkit both handle the technical setup, from different starting points. ListKit starts from volume: after checkout you claim pre-warmed .info domains from its pool or name new .com ones, and add two sender personas. ListKit handles registration and DNS (SPF, DKIM, DMARC), creates the inboxes (always Google Workspace) and runs warmup. You handle the list, scripts, launch and replies; in ListKit’s words, “ListKit isn’t done-for-you.”

Reachkit begins with the campaign. You type a sentence about your ideal buyer, and its AI returns a draft sequence and a matching audience from 500M+ profiles. You then order inboxes on Google Workspace, Microsoft 365 or both, and Reachkit registers fresh lookalike domains, handles the DNS, gives every mailbox your sender name and photo, and switches on warmup.

The real gap is time. When ListKit has them in stock, its pre-warmed inboxes can usually send within minutes of setup and hit full volume in about nine days. Reachkit asks for at least three weeks of warmup on new inboxes first, close to what ListKit’s newly registered domains need.

ListKit and Reachkit both send from separate domains, so your main domain doesn’t carry the risk, and both ship cautious defaults. ListKit sets each inbox to 25 a day after a locked ramp that starts at 1 and adds 4 a day. It sends on weekdays by default, warms in the background, rotates inboxes, triple-verifies exports and skips open and click tracking on purpose, since pixels can hurt deliverability.

Reachkit’s cap is lower: up to 20 campaign emails per inbox a day, after a ramp that starts at 3 and adds 3 a day. An AI writes each warmup email individually. Open tracking starts switched off, and there’s no click tracking at all. CSV uploads are verified on the way in, unsubscribes are blocked across the workspace, and campaigns pause themselves if bounces pass 5%.

ListKit’s pre-warmed domains end in .info, and it says its infrastructure partner hasn’t seen .info hurt deliverability. I’d still keep an eye on bounces on any fresh domain.

ListKit and Reachkit both gather replies in one place, which matters because handling replies is the hardest part of the job. ListKit’s Master Inbox sorts them with AI into categories like Interested, Meeting Booked and Out of Office, and ListKit warns the AI sometimes tags automated responses as Interested.

Reachkit’s Unibox gives each reply one of 12 AI labels with a confidence score, which you can override. Inboxes on live campaigns are checked for replies roughly every minute.

• Seats: ListKit teammates join your subscription without buying a plan of their own and share its data and credits, up to a limit ListKit doesn’t publish, with no roles to set. Reachkit has no seat limit or fee, and you set each member’s access by feature.
• Help: ListKit includes a 1:1 onboarding call, a members’ community with live coaching calls several times a week, and chat on weekdays, 9 to 5 Eastern. Every Reachkit plan has in-app chat, where an AI helper hands off to a person.

ListKit’s AI is aimed at lists, copy and sorting replies. AI Search turns a plain-English description of your buyer into a list, and the AI Script Writer drafts a 3-step sequence with A/B variants for 100 credits a run. For other tools it offers webhooks, a HubSpot import and CSV export. Its help center says the Zapier API key, Google Sheets and Smartlead connections are no longer available, and that, as of October 2026, a public API and an MCP server are both in development but not yet available.

On Reachkit, the AI drafts and a person decides: it writes campaigns, finds the audience, composes warmup and tags replies, but won’t answer a lead or book a meeting. Its MCP server (MCP is the protocol AI assistants like Claude and ChatGPT use to operate other apps) is free to connect on every plan, trial included, and is designed to preview each email and ask before anything launches. Scale adds the REST API, webhooks, Zapier and n8n, and pushes positive replies into HubSpot, Zoho, Odoo or GoHighLevel.

One edge for ListKit: its webhooks come with every Bundle, while Reachkit’s need Scale at $99.

ListKit has one price: $597 a month for every 1,000 emails a day. That makes 2,000 a day $1,194, 3,000 $1,791, 5,000 $2,985 and 10,000 $5,970, with no volume discount (ListKit’s pricing article, checked October 2026). Each Bundle includes 10,000 credits, 20 domains, 40 Google inboxes and the AI Script Writer, and each account gets one onboarding call. Six-month billing saves 10% and yearly saves 15%. There’s no free trial, payments are final, and nothing is prorated.

Here are the two standard setups from both public pricing pages in October 2026, billed monthly, with Reachkit’s inboxes at $5 a month and domains at $15 a year. Neither needs a separate sender.

Scenario A, a founder on their own: one user, 1,500 new prospects a month, roughly 4,000 emails, from 10 inboxes on 5 domains.

That Bundle carries four times the inboxes needed. With your own inboxes and list, Reachkit is $39 and ListKit is still $597. Growth stores 5,000 contacts, so expect to clear finished campaigns around month four.

Scenario B, an agency or growing team: three users and 10,000 new prospects a month, roughly 25,000 emails, from 60 inboxes on 20 domains.

One Bundle’s inboxes send about 22,000 emails a month on ListKit’s default weekday schedule, short of 25,000, so this takes two. ListKit doesn’t publish seats per Bundle, so I couldn’t confirm room for three users. Scale stores 25,000 contacts, about 11 weeks at this pace; the $239 tier stores 60,000 and includes 12,500 credits, for about $564 all in. Yearly billing cuts Reachkit’s plans to $29 and $79. See other line items to budget for.

ListKit’s reviews are strongest on support and ease of use. G2 reviewers give it about 4.7 out of 5 across roughly 390 reviews, and Trustpilot shows 4 out of 5 (“Great”) from about 250, both checked October 2026. Read older reviews with care: many from before the mid-2026 relaunch describe the old lead database.

Recent Trustpilot reviewers like:

• Starting fast: “…buying pre-warmed domains lets me start sending at a higher volume right away” (September 2026).
• The data: “…I found the data capabilities to be the real standout” (October 2026).
• The people: “…the founders are directly involved and there are regular coaching calls…” (August 2026). The same two reviewers describe ListKit restoring expired credits and adding a month when warmup ran late.

The critical reviews I found center on refunds and on results that fell short of the sales pitch. A G2 reviewer who asked for a refund or a domain transfer after a setup mistake wrote: “They refused to provide either resolution.” Many of the harshest are about older offers rather than today’s Bundle, like a 2025 r/SaaS thread titled “Listkit - Buyer Beware” on cancelling and rebilling, and a July 2026 Trustpilot review of a $1,500 done-for-you campaign.

On a call, a B2B SaaS founder trying Reachkit said of a sample list: “Usually when people send me sample data it’s like people we would never talk to, but even just the 10 you sent me, I saw two of [our clients] on the list.”

I’d send you to ListKit in these cases:

• You’re ready to send about 1,000 emails a day now. Pre-warmed inboxes, when in stock, can usually send within minutes of setup and reach full volume in about nine days, weeks sooner than inboxes you warm from scratch.
• You want a big block of data and inboxes in one purchase. A Bundle brings 10,000 credits a month that roll over for 60 days, plus 20 domains and 40 Google inboxes, at one price.
• You’ll call prospects as well as email them. ListKit adds US mobile numbers at 3 credits each, charged only when it finds one. Reachkit is email only.
• You want coaching built in. Every account gets a 1:1 onboarding call where the team helps you build your first list, plus a community with live coaching calls several times a week.

If you’re starting smaller, want Microsoft inboxes set up for you, or plan to build on an API or AI assistant, Reachkit fits better.

I’d treat a move off ListKit as a timing problem: inboxes you own move in minutes, but replacing ListKit’s takes about three weeks of warmup.

1. Export before your last Bundle ends. Download lead lists from Order History as CSV and save campaign data, replies and saved filters; all of it, along with the domains and inboxes, is deleted when the last Bundle ends. ListKit’s terms license exported data for the term of your subscription and don’t say what happens after, so check before relying on old exports.
2. Bring the inboxes you own. Google, Microsoft or IMAP inboxes you connected yourself link to Reachkit by sign-in or SMTP, and their reputation comes along, since it belongs to the mailbox and domain rather than the software. Remove them from ListKit first, since its warmup can’t be turned off.
3. Replace ListKit’s inboxes. Its domains and Google inboxes are deleted when the Bundle ends, and its help center says ListKit doesn’t transfer domains. Start replacements, through Reachkit or on domains you buy, about three weeks before cancelling so they warm while the Bundle still sends.
4. Rebuild and relaunch. Upload the CSV, which Reachkit verifies during import, paste or rewrite the sequence, and load your unsubscribe list into the blocklist before anything sends.

Each Bundle bills from its own start date, so cancel each one before its next charge.

I think the relaunch made ListKit a real cold email platform, and for someone ready to send 1,000 emails a day with plenty of data and inboxes from one purchase, a Bundle is fair value. The smaller you start, the worse the fit: below that volume you pay for 40 inboxes to use 10, without a trial first. Reachkit starts at $39, adds Google or Microsoft inboxes as you need them, and opens up through the MCP server or, on Scale, the API. Give it 30 days without a card before committing to either.

Still weighing options? I’ve also compared Reachkit with Instantly, Zapmail and Apollo.