Lead Finder lets you search a database of over 500 million leads and add verified leads directly to your campaign. Instead of uploading a CSV, you build your ideal audience with filters and we find people matching your criteria, complete with verified email addresses.

How It Works

Set filters to describe who you’re looking for (job title, seniority, industry, location, etc.)
Preview a sample of matching results
Choose how many leads to add to your campaign
We verify email addresses in the background and add the leads with valid emails
Everyone in the workspace with campaign access gets an email when the leads are ready

Credits

Lead Finder uses your plan credits. Each verified lead costs 1 credit. You only pay for leads that are actually added to your campaign.

You are not charged for a lead when any of these apply, and the credit is automatically refunded:

We couldn’t find or verify an email address for it.
It’s already in the campaign you’re adding to, or Lead Finder added it to this campaign before (even if you’ve since deleted it).
It’s in a campaign you chose to exclude.

Your credits are shown when you’re about to add leads, so you always know the cost before confirming. On monthly billing, credits refresh with your billing cycle and don’t roll over. On yearly billing, you get the whole year’s credits upfront and can spend them at any pace; unused credits expire when the plan renews. See Pricing and Plans for the details and for buying extra credits.

Using Lead Finder

Step 1: Open Lead Finder

Go to the Leads tab in your campaign
Click Add Leads
Click Find Leads

Step 2: Set Your Filters

The left sidebar has two sections of filters:

Person filters help you target the right individuals:

Job Title - the person’s current role (e.g. CEO, Head of Marketing, VP Sales)
Seniority - level in the organization (Founder, C-Suite, VP, Director, Manager, etc.)
Department - functional area (Engineering, Marketing, Sales, etc.). You can include and exclude departments.
Location - where the person is based (country, city, or region). Include and exclude supported, so “Europe” with “France” excluded keeps every other European country.
Keywords - terms found in the person’s bio, headline, or skills. You can set both include and exclude keywords.

Company filters narrow down by organization:

Industry - the company’s sector (e.g. software development, financial services). Include and exclude supported.
HQ Location - where the company is headquartered. Include and exclude supported.
Company Size - employee count as a min and max range
Revenue - annual revenue as a min and max range in USD
Founded - founding year as a min and max range, for example 2018 to 2023, or 2020 and later. Only companies with a known founding year match, so this narrows more on local service businesses than on tech companies.
Technologies - tools and platforms the company uses (e.g. HubSpot, Salesforce). Include and exclude supported.
Keywords - terms in the company’s name, description, or profile. Include and exclude supported.
Specific Companies - target particular companies by name, or exclude companies by name or domain (e.g. acme.com)

For text filters, type your value and press Enter to add it as a tag. You can add multiple values. Click a tag to remove it.

An exclude removes matches from the results without touching the include list. To drop one country from a multi-country audience, add it to the location’s Exclude box rather than rebuilding the include list.

Step 3: Preview Results

Click Find Leads to see a preview of matching contacts. The preview shows some sample results with name, job title, company, location, and industry.

Email addresses are hidden in the preview. They’re only revealed after you add leads to your campaign.

Step 4: Add Leads to Your Campaign

Below the preview, you’ll see the total number of matching leads and your available credits. Enter how many leads you want and click the add button. Your credit balance is the limit, up to 100,000 leads per run. A big run adds its leads to the campaign as it goes; the run’s progress line shows how many have been added so far.

The process runs in the background. You can continue setting up your campaign sequences, schedule, and other settings while leads are being verified, or start another search into the same campaign. The campaign’s Leads tab shows every run: the ones still going at the top (what they’re doing, when they started, and how long runs of that size usually take), then a log of every finished run with its result. In Lead Finder, a line above the results says how many searches are running and how many credits they hold; Details opens the same log. A run that finishes while you’re in Lead Finder shows its result right there. While a search is running, its Add button reads “Already running”: wait for it to finish, then add more. Credits for running searches show as reserved next to your balance until they finish. Everyone in the workspace with campaign access receives an email when the leads are ready. It says how many leads were added and, for the rest of what you requested, why they weren’t: no email we could verify, already added to your campaigns, or not found by the search. Credits for those come back to your balance automatically.

Step 5: Use Your New Leads

Once leads are added, they appear in your campaign’s Leads tab like any other leads. Each lead includes:

Verified email address
First and last name
Company name, title, location, and industry as variables

You can use these in your email sequences with variables like {{Company}}, {{Title}}, or {{LinkedIn}}.

Adding More Leads Later

A campaign never gets the same contact from Lead Finder twice. Each time you add leads, Lead Finder skips every email address it already added to that campaign, whether you run the same search again or a different one, including leads you’ve since deleted. A contact is its email address, so someone who has moved to a new email since counts as a new contact.

People who came back without a verified email are left out of that campaign’s next runs for 30 days. After that they’re tried again, in case an email has turned up.

So adding more leads from a search you’ve used before brings people you haven’t had yet, until the search runs out of new matches. The match count and the preview show everyone who fits your filters, including people this campaign already has.

Tips for Better Results

Be specific with filters. Combining job title + seniority + industry + location gives the best results.
US and European tech companies tend to have the highest email verification rates.
Use include keywords to narrow your results to people mentioning specific terms. Use exclude keywords to filter out irrelevant matches.
Start with a smaller batch to test your filters before adding thousands of leads. Adding more from the same search later brings people you haven’t had yet.
Check “Skip leads in other campaigns” to avoid contacting the same person from multiple campaigns.

Filters Are Saved in the URL

Your filter settings are saved in the page URL. You can bookmark a search, share it with team members, or come back to it later.

Frequently Asked Questions

What happens if I don’t have enough credits? The add button will be disabled and you’ll see a message. You can reduce the number of leads, buy a credit top-up under Settings → Billing, or (on monthly billing) wait for your credits to refresh at the start of your next billing cycle.

Why did I get fewer leads than I requested? A few reasons: not every person has a verifiable email address, some may already be in the campaign, and some may be in a campaign you excluded. A search you’ve already used for this campaign can also have fewer new people left than you asked for. You are only charged for the leads actually added to your campaign, and everything else is automatically refunded. Verification rates vary by region and industry, typically between 70-95% for well-targeted searches.

If I add leads from the same search again, will I get the same people? No. Lead Finder skips every email it already added to this campaign, including leads you deleted, and leaves out people it couldn’t find a verified email for in the last 30 days, so you get people you haven’t had yet. If the search has fewer new people left than you asked for, you get what’s left and the unused credits come back.

Can I use Lead Finder with any plan? Lead Finder requires credits, which are included with Growth and Scale plans. Trial and free plans don’t include credits.

How long does it take? Runs under 100 leads usually take a few minutes. Between 100 and 1,000 leads usually takes 10 to 20 minutes, and up to 10,000 takes 20 to 30 minutes. Bigger runs take longer in proportion: 25,000 leads usually takes 1 to 1.5 hours, 50,000 takes 1.5 to 2.5 hours, and 100,000 takes 3.5 to 5 hours. The run’s progress line shows the expectation for its size. Each run shows its progress in the campaign’s Leads tab (and under Details in Lead Finder) while it’s going, and you’ll get an email when the leads are ready.

Are the emails verified? Yes. Every email goes through real-time verification before being added to your campaign. Invalid or undeliverable emails are filtered out automatically.

Finding Leads with Lead Finder