HockeyStack pricing and review

Reachkit makes a cold email tool, not an attribution or intent platform, so it doesn’t do HockeyStack’s job. Prices were checked on October 15, 2026 against HockeyStack’s pricing page and docs; HockeyStack lists no plan prices, so other figures name their source.

HockeyStack pricing isn’t published. The pricing page promises “Custom-built plans” and startup pricing in its description, without details, and its only call to action is “Get a Demo”.

The SMB pilot. An undated docs page offers “a limited group” of smaller teams a quarterly, auto-renewing contract, cancellable for a full refund within 30 days. You join by replying to an invite email.

Older figures. Competitor blogs still quote about $1,399 and $2,200 a month for two plans, GTM Intelligence and GTM Execution, that today’s pricing page doesn’t name. Factors.ai dates the $1,399 to December 2023.

What usage costs. Contracts count monthly tracked users, meaning recognized website visitors. Agents spend credits at published rates, such as 2 for a work email and 10 for a phone number, but a credit’s dollar value isn’t published.

What a typical setup costs. Vendr’s median works out to roughly $2,475 a month, and with Vendr’s onboarding range, year one lands near $35,000 to $45,000 or more. Vendr reports 10% to 25% off for two- or three-year terms. The pilot, if you’re invited, comes to $18,000 a year.

HockeyStack collects a B2B company’s go-to-market data in one model, called Atlas. Data comes from a snippet on your website and integrations: ad platforms from LinkedIn to Reddit and OpenAI Ads, Salesforce, HubSpot, 6sense, Gong and warehouses such as Snowflake.

• Marketing Intelligence: multi-touch attribution with standard, custom-weight and predictive models, lift reports, buyer journeys and dashboards.
• Account Intelligence: account and intent scores, enrichment, and workflows that push accounts to the CRM, Outreach, Salesloft, Apollo, ad audiences or Slack. Enrichment starts with HockeyStack’s own database and your CRM, then calls providers such as ZoomInfo or Cognism.
• Odin: an AI analyst, built on OpenAI models, that answers questions about your data in the app or Slack.
• Revenue Agents: since April 21, 2026, a Prospecting Agent and a Deal Agent learn from your won and lost deals and give reps a ranked daily task list with draft messages.

HockeyStack doesn’t send email: it has no inboxes, and its agents enroll contacts into sequences in tools like Outreach. Since September 30, 2026 it runs an official MCP server, a standard way for AI assistants like Claude and ChatGPT to use other apps.

Strengths

• Many sources in one model. Ads, web, CRM, intent tools and warehouses feed the same reports (docs). G2’s review summary credits its real-time insights and ease of integration.
• Attribution depth. Custom-weight and predictive models, lift reports, and conversions pushed back to LinkedIn and Google Ads.
• Credit rates in public. Per-action credit costs are published, which is unusual for a sales-led tool, and agents estimate their cost before each run.
• Ready for AI assistants. The MCP server works in Claude and ChatGPT, and can create and update reports as well as read them (MCP docs).

Drawbacks

• No price until a call. Apart from the invite-only pilot, every price above comes from third parties.
• Setup is real work. The pilot page warns an owner spends time on it “during those first few weeks”, and one G2 reviewer wrote: “With 90% of touch points requiring manual mapping, we were essentially building the integration ourselves.”
• Agents need a specific stack. Revenue Agents launched for teams on Salesforce and Gong.
• Recent reviews are rough. Several 2026 G2 reviews score it 0 or 1 out of 5 over crashing reports and CRM connections.

HockeyStack holds 4.5 out of 5 on G2 from about 82 reviews as of October 2026 (read from search listings; G2’s seller page shows 4.4). Happy reviewers call the attribution, buyer journeys and Odin worth the price, while G2’s summary notes a steep setup learning curve.

Newer reviews read differently. Four of the five latest 2026 G2 reviews score 0 or 1, per a September 2026 roundup, with titles like “The Platform Never Got to a Usable State”. Complaints center on unstable reports, unreliable CRM connections and support booked in 15-minute calls.

Other sites mostly rate the old product: Capterra’s 4.7 from 27 reviews and AppSumo’s 4.8 from 74 come largely from the 2021 website analytics tool. Trustpilot has two reviews, both one star.

HockeyStack fits B2B companies with real spend across several ad channels, Salesforce or HubSpot, and a revenue team that wants one view of what creates pipeline. Budget for a five-figure yearly contract and someone who owns the setup.

Look elsewhere if you want monthly billing, a price before a demo, or just the names of companies visiting your site, which cheaper tools cover. If you plan to feed its account scores into outbound, I’d test whether they change who you email before signing for a year. A fresher, tighter list beats a bigger one.

• ZoomInfo: a contact and company database whose Copilot tiers add buyer intent and website visitors. Quote only; Vendr’s median buyer pays $33,500 a year. See ZoomInfo pricing and review.
• Clearbit (now HubSpot): HubSpot’s buyer intent names companies visiting your site for 10 HubSpot credits per tracked company a month, on seats from $20 a month list. See Clearbit pricing and review.
• HubSpot: its Prospecting Agent watches buying signals and drafts outreach, at $1 per lead since April 2026. See Reachkit vs HubSpot.
• Clay: builds account lists from many data providers and triggers on signals, with web intent on the $495 Growth plan. See Clay pricing and review.
• Reachkit (our product): no attribution or scoring. Take the accounts HockeyStack ranks highest, find verified people there in Reachkit’s Lead Finder of 500M+ profiles at 1 credit each, and send from inboxes Reachkit can set up and warm for you ($5 an inbox a month, $15 a domain a year). Growth is $39 a month with 1,000 credits a month.