Sequence Timing and Delays

This guide explains how delays between sequence steps work in Reachkit.

Setting Delays

When you add steps to your sequence, each step has a delay field. This sets the minimum number of days to wait before sending the next step.

For example, if Step 1 has a delay of 3 days, Reachkit will wait at least 3 days after sending Step 1 before sending Step 2.

The minimum delay is 1 day.

How Delays Interact with Your Schedule

Delays are in calendar days, but emails only send during your scheduled sending windows.

If a delay ends on a day outside your schedule, the email waits until the next scheduled day. For example:

• Your schedule is set to weekdays only (Monday-Friday)
• You set a 2-day delay
• Step 1 sends on Thursday
• 2 calendar days later is Saturday
• Since Saturday isn’t in your schedule, Step 2 sends on Monday instead

This means your leads won’t receive emails outside your configured sending times, even if the delay technically ends on those days.

When the Sending Inbox Is Full

A follow-up always tries to go out from the inbox that sent the earlier emails, so the lead sees it in the same thread from the same person. If that inbox has already reached its daily limit when the follow-up becomes due, the follow-up waits for it, usually until the next sending day, and then goes out ahead of the campaign’s new leads.

If the follow-up is still waiting 3 days after its due date (for example because other campaigns keep filling the same inbox), another inbox in the campaign sends it instead, so no lead gets stuck.