Why is my campaign not sending?

If your campaign looks active but no emails are going out, one of the gates below is blocking it. Each gate has a quick way to check.

1. Sending schedule

This is the most common cause. Campaigns only send during the days and hours you’ve configured, in the timezone you set.

To check:

1. Open your campaign
2. Go to the Schedule tab
3. Look at the days enabled, the start/end times, and the timezone

If the current time in that timezone is outside the window, sending pauses until the next enabled day’s start time. Weekends are disabled by default, so a campaign with a Mon–Fri schedule won’t send anything from Friday evening through Sunday.

2. Waiting between sequence steps

If every lead in your campaign has already received the most recent step and is now waiting for that step’s delay to elapse before the next email goes out, no emails will send during that gap.

Example: a 3-step sequence with a 5-day delay on step 1. After step 1 sends to all your leads, nothing goes out for 5 days while everyone waits for step 2.

To check:

1. Open the campaign
2. Look at each step’s delay setting in the sequence editor
3. Compare to when the most recent emails went out

This is normal behaviour. Emails will resume automatically once the delay elapses.

A related case: leads who replied with an out-of-office message that mentions a return date are held until that date. These show a pause icon next to their status in the Leads tab and resume automatically when the person is back. Out-of-office replies without a return date do not hold anything.

3. Daily limit reached

A campaign can have a daily limit (visible on the campaign page). It is off by default, so this only applies if you turned it on. Once that many emails have gone out today, sending stops until tomorrow.

To check:

1. Open the campaign’s options and see whether the daily limit is on
2. If it is, compare how many emails were sent today against that number
3. If you’ve hit the limit, sending will resume during your next scheduled window the next day

If you want more daily volume, raise the limit or turn it off, add more inboxes to the campaign, or both. Be cautious raising it too quickly. Sudden spikes hurt deliverability.

Newly connected inboxes ramp up

A freshly connected inbox doesn’t send at its full daily limit on day one. To protect deliverability, Reachkit ramps its campaign volume up gradually, adding a set number of emails each day it hits its target, until it reaches the limit. So a low send count on a new inbox is expected, not a fault.

You can see the current cap and where it’s heading on the inbox page (“Currently sending up to X/day, ramping to Y”). To change or turn this off, open the inbox and use the Ramp up sending toggle and Increase per day in the Sending settings. Warmup runs separately and is not affected.

4. No connected inboxes

A campaign needs at least one inbox that is both active and connected to send.

To check:

1. Go to Inboxes
2. Look for inboxes attached to this campaign
3. Confirm each one shows as connected (not disconnected, not in error)

If an inbox is disconnected, reconnect it from the inbox page. If an inbox shows an authentication error, you may need to re-authorize the connection.

5. No active plan

If your trial has expired or your paid subscription lapsed, sending is blocked across all campaigns.

To restore sending, go to Settings > Billing and choose Growth or Scale.

6. Plan usage limit reached

If your workspace has exceeded the monthly email or contact limit on your plan, sending is blocked across all campaigns until the next billing period or until you upgrade.

To check:

1. Go to Settings > Billing
2. Compare your usage to your plan’s limits

If you’re over, upgrading the plan restores sending immediately.

7. Campaign paused

If the campaign status is Paused rather than Active, nothing will send.

To check:

1. Open the campaign
2. Look at the status indicator at the top
3. Click Resume if it is paused

8. All leads have been contacted

If every lead has completed every step of your sequence, the campaign has nothing left to send and shows 100% progress.

To check:

1. Open the campaign
2. Look at the progress percentage
3. If it shows 100%, add more leads to keep sending

Still stuck?

If you’ve checked all of these and your campaign still isn’t sending, reach out from the chat and we’ll take a look.