Understanding Unibox
Unibox
What is Unibox?
Unibox is Reachkit’s centralized inbox that brings all your email conversations into one clean interface. It eliminates the need to switch between multiple email accounts when managing your outreach campaigns.
The Unibox Interface
Unibox features an intuitive two-pane design:
- Left pane: Lists all your conversations
- Right pane: Displays the selected conversation thread with a response editor at the bottom
The response editor can be maximized to full screen when you need more space. You can attach files using the paperclip icon and add inline images using the image icon in the toolbar.
Primary and Others Tabs
Unibox organizes your emails into two tabs:
- Primary: Contains all replies related to your outreach campaigns
- Others: Contains all other emails sent to your connected inboxes
This separation helps you focus on campaign-related conversations while still having access to all your emails.
Managing Campaign Replies
When viewing campaign replies in the Primary tab:
- See which campaign and sequence step generated the reply
- Respond directly from the appropriate connected inbox
- Track the status of conversations with your leads
Handling Non-Campaign Emails
For emails that arrive in your Others tab:
- Respond just like you would to campaign emails
- Associate relevant emails with campaign leads if needed by using the “Associate with Lead” option
- This ensures all campaign-related communication is properly tracked
Unibox Settings
You can configure Unibox behavior in Settings → Preferences:
Other Replies When enabled, Reachkit stores all incoming emails to your connected inboxes in the “Others” tab. Disable this if you only want campaign-related emails stored on Reachkit’s servers.
Alert Level Controls which messages trigger Slack and email notifications:
- Primary only - Messages from leads and manual conversations (excludes auto-replies)
- Human replies only - All messages except auto-replies
- All messages - Every incoming message including auto-replies
This setting does not affect custom webhooks or Zapier, which always receive all events.
Who receives notifications
Notification settings are configured per workspace, not per team member. All members of a workspace share the same Alert Level and notification preferences.
- Email notifications for new replies: sent only to the workspace owner. Members do not receive reply notification emails today, even if they have access to the Unibox in the app.
- Slack notifications: sent to the workspace’s configured Slack channel (set up in Settings → Integrations). Anyone in that channel sees them.
- Webhooks (Zapier, custom): workspace-scoped and route to whatever destination you configured.
If you are a team member and want to stay on top of replies, watch the Unibox in the app or join the workspace’s Slack channel.
Conversation Labels
Reachkit automatically classifies incoming replies using AI to help you quickly understand the intent behind each message. Labels appear as color-coded badges next to conversations in the list.
Label Categories
Positive labels (green):
- Interested: Shows interest or engagement with your offer
- Meeting Requested: Wants to schedule a call or meeting
- Referral: Suggests someone else to contact
- Needs More Info: Asking for more details about your offer
Negative labels (red):
- Not Interested: Explicitly declines
- Wrong Person: Not the right contact
- Unsubscribe: Wants to stop receiving emails
- Left Company: No longer works at that company
Neutral labels:
- Out of Office: Automated away response
- Question: Has specific questions but no clear sentiment
- Neutral: Acknowledged but non-committal
How Labels Work
When a new reply comes in, Reachkit analyzes the message along with recent conversation history and assigns a label with a confidence score. The label updates automatically as the conversation progresses.
Manual Override
If you disagree with the automatic classification, you can set your own label on any conversation. Manual labels take priority over automatic ones.
Filtering by Label
You can filter your conversation list by label to focus on specific types of replies. For example, filter by “Interested” or “Meeting Requested” to prioritize the most promising leads.
Positive Reply Rate
The “positive reply rate” metric you see in campaign analytics is based on these labels. A conversation is counted as positive if its effective label (manual override or latest automatic) falls into one of the positive categories.
Getting Started
No setup is required to use Unibox. As soon as you connect email accounts to Reachkit, Unibox begins tracking your conversations automatically. Simply click the “Unibox” button in the left sidebar when the replies start pouring in.