Analytics and Reporting
Campaigns
Every campaign in Reachkit has an analytics dashboard that shows how your outreach is performing. This guide explains each metric and how to use the data.
Accessing Analytics
Open any campaign and navigate to the Analytics tab. The dashboard updates in real time as emails are sent and replies come in.
Campaign Progress
A progress bar at the top shows how far your campaign has progressed through its lead list. This is the percentage of leads who have been fully contacted or replied.
Key Metrics
The dashboard shows four primary stats:
Contacted: How many unique leads have received at least one email, shown as “X of Y leads.”
Reply Rate: The number of leads who replied and the reply rate percentage (replies divided by contacted leads). This is the most important metric for cold outreach.
Positive Reply Rate: Replies classified as positive (interested, meeting requested, referral, or asking for more info), shown as a percentage of total replies. This tells you not just how many people responded, but how many showed real interest.
Bounce Rate: Emails that permanently failed delivery. A high bounce rate means your lead list needs cleaning.
Daily Performance Chart
A 14-day chart shows sending and reply activity:
- Sent (blue): Emails sent per day
- Replies (green): Replies received per day
This helps you spot patterns, like whether replies cluster on certain days or whether sending velocity is consistent.
Sequence Performance
A table breaks down metrics by each step in your campaign:
| Column | What It Means |
|---|---|
| Step | The sequence step number |
| Sent | Total emails sent at this step |
| Replied | Reply rate for this step |
| Positive | Positive reply rate for this step |
A/B Variant Comparison
If a step has multiple variants, the table expands to show per-variant stats. Each variant is labeled (A, B, C) with its own sent count, reply rate, and positive reply rate.
You can toggle variants on or off directly from the analytics view. Disabling a variant stops it from getting new sends while keeping its data.
Tips
- Look at both reply rate and positive reply rate when comparing variants, since more replies isn’t better if they’re not interested
- If bounce rate exceeds 5%, pause and review your lead list
- If Step 1 has a good reply rate but follow-ups don’t add much, reconsider your follow-up timing or messaging