Every campaign in Reachkit has an analytics dashboard that shows how your outreach is performing. This guide explains each metric and how to use the data.

Accessing Analytics

Open any campaign and navigate to the Analytics tab. The dashboard updates in real time as emails are sent and replies come in.

Campaign Progress

A progress bar at the top shows how much of your sequence has been sent: the emails sent so far out of all the emails your leads are still due across every step. Leads who can no longer receive emails (bounced, unsubscribed, replied when the campaign stops on reply, or deleted) count as finished. The same percentage appears on the Campaigns list, next to how many leads have been contacted.

Adding a step or new leads lowers the percentage, because there are more emails left to send. A campaign completes automatically when it reaches 100%.

Key Metrics

The dashboard shows four primary stats:

Contacted: How many unique leads have received at least one email, shown as “X of Y leads.”

Reply Rate: The number of leads who replied and the reply rate percentage (replies divided by contacted leads). This is the most important metric for cold outreach.

Positive Reply Rate: Replies classified as positive (interested, meeting requested, referral, or asking for more info), shown as a percentage of total replies. This tells you not just how many people responded, but how many showed real interest.

Bounce Rate: Emails that permanently failed delivery. A high bounce rate means your lead list needs cleaning. A lead also counts as bounced once the recipient’s mail server has rejected messages to it 10 times, so a dead address stops using up your daily sends.

Daily Performance Chart

A 14-day chart shows sending and reply activity:

Sent (blue): Emails sent per day
Replies (green): Replies received per day

This helps you spot patterns, like whether replies cluster on certain days or whether sending velocity is consistent.

Sequence Performance

A table breaks down metrics by each step in your campaign:

Column	What It Means
Step	The sequence step number
Sent	Total emails sent at this step
Replied	Reply rate for this step
Positive	Positive reply rate for this step

A/B Variant Comparison

If a step has multiple variants, the table expands to show per-variant stats. Each variant is labeled (A, B, C) with its own sent count, reply rate, and positive reply rate.

You can toggle variants on or off directly from the analytics view. Disabling a variant stops it from getting new sends while keeping its data.

Tips

Look at both reply rate and positive reply rate when comparing variants, since more replies isn’t better if they’re not interested
If bounce rate exceeds 5%, pause and review your lead list
If Step 1 has a good reply rate but follow-ups don’t add much, reconsider your follow-up timing or messaging

Analytics and Reporting